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    How does website speed actually impact search ranking?

    Could any one tell me that the website speed impacted search ranking? is it true? As sites with more images do load more slowly but they are getting good rankings. why?

    Your comments would be appreciated!

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    Unless a site loads painfully slow, to the point of almost being unresponsive, the site speed is really not going to impact rankings. Google just put that site speed BS out there to get people to improve their site speed with the goal of increasing AdSesnse and AdWords revenue.

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    So what was the reason for using https/SSL? Or was that just a rumor?

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    Quote Originally Posted by SEOPub View Post
    Unless a site loads painfully slow, to the point of almost being unresponsive, the site speed is really not going to impact rankings. Google just put that site speed BS out there to get people to improve their site speed with the goal of increasing AdSesnse and AdWords revenue.
    I'm glad someone see's this the same way I do, My feeling about it is: Google just wants all these websites to benefit them & their programs.

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    Quote Originally Posted by yunarel View Post
    Could any one tell me that the website speed impacted search ranking? is it true? As sites with more images do load more slowly but they are getting good rankings. why?

    Your comments would be appreciated!
    I dont think that it influence your ranking too much unless you have a site which loads too slow.

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    Hey yunarel,

    Yes the website speed plays an important role in improving the ranking as the website with good speed provides the good user experience which enhances the ranking of the website.

    As far as the website with slow speed but good ranking is concerned, the reason for this can be that the competition to those sites is low or Google algorithms have not caught them yet.

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    Its good to see that you find my post informative. Thank you too. yunarel

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    As we all know that Search Engine are trying to provide user friendly search Results and if the website loading is too slow, then user also disappointed and he or she left that website without visit due to this Bounce rate also increases.
    For these reason website speed is also an important Ranking Factor

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    Quote Originally Posted by JoseBarreiro View Post
    As far as the website with slow speed but good ranking is concerned, the reason for this can be that the competition to those sites is low or Google algorithms have not caught them yet.
    That is completely incorrect.

    Site speed does not play a role in rankings unless a site just loads painfully slow, so slow to the point that it times out now and then.

    Here is an example. IGN.com ranks very well for many gaming keywords. It gets tons of traffic.

    https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.ign.com%2F&tab=desktop

    You can see the site speed scores, according to Google, suck. The "user experience" on that site also sucks. It loads slow. There are tons of popups and ads on every page that make getting to the content you are looking for a PIA.

    That's just one of tons of examples you can find.

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    When you look at page load as a variable unto itself... Its real easy to reduce it down to about meaningless with the exception of exceptionally long load times. We can reduce the overall effect and poor user performance to a UX related issue... it takes to long to load people leave the page. wait... people leave the page? Couldn't we then say that page load is directly related to bounce rate? as seen in this thread: https://www.webmastersun.com/threads/11931-Why-bounce-rate-of-a-site-so-important-in-SEO

    the same parallel discussion as the one above is being played out. Google doesn't know, they cant tell this, they cant do this... I think this type of thinking is a bit short sided. Google spider goes to your site and says "hey this site is slow" Google then compares its KNOWN data ( GA and SERP data to name but 2 known avenues of data ) and says the slow load is effecting overall UX and the site shouldn't be ranked as well.

    Page load and Bounce Rate go hand in hand. YES, there are exceptions to this concept. As brought up in this discussion, IGN blows monkeys.. but really look at how IGN loads - then REALLY look at how IGN loads. It stacks its loading, this is not done randomly by the nature of some pre determined load sequence.. there is intention in the way that site works.

    What's the first thing that loads? the page title correct? then the rest of the content you wanted to see.. its right there.. then the damn opaque full screen popup, then all the ads.. and the carrot is right there in front of your face.. you are going to read the damn article if it kills you. They are in effect increasing onpage times, decreasing bounce rate ( scarry but true ) and diminishing the ill effect of poor load time. Basically using a multitude of known SEO variables, to diminish the effect of another.

    With 200+ SEO variables at play.. looking at the effect of any one, is fruitless.. how that ONE plays with others, and how it can diminish or be diminshed by the effect of others is whatreally needs to be look at and understood.

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    As the speed of the site affect the ranking?

    Firstly, if you expected that the speed of loading web site greatly affect the ranking of your site, it should be clarified that it is not. You will not find a direct correlation, ie, sites with low ratings can be loaded quickly, and vice versa.

    The results depend on the index, which is used for measuring the speed of loading web site. For example, if we take into account the time required to download the first byte of the webpage, then it turns out that this factor has influenced the sick, because the sites where the first byte is loaded very quickly, tend to have a higher ranking in search engines.

    If you take other factors into account - such as the time required to load the main content or the time it takes to load the whole page (images and advertising), then things are not so simple, because it seems that these two factors do not have a special importance for Yandex and Google.

    In general, it is believed that the rate of loading a web site is less than 1% impact on the rating. Google employees themselves have said that they take account speed indicators site, but about which terms in question they did not say.

    However, many sites are reporting an increase in traffic from the search engines after they have optimized their sites for faster download speeds. Download speed is a very important parameter for users, so that if your website is running slow, you should think about its optimization. After all, if the site is too long to load, users will leave him even before the site is fully loaded.

    What you need to do to improve the speed of loading web site
    If you want to increase the speed of loading web site, there are several ways. Firstly, it is necessary to measure the speed of loading your site - or how did you know that it loads too slow?

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    Quote Originally Posted by SEOPub View Post
    That is completely incorrect.

    Site speed does not play a role in rankings unless a site just loads painfully slow, so slow to the point that it times out now and then.

    Here is an example. IGN.com ranks very well for many gaming keywords. It gets tons of traffic.

    https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.ign.com%2F&tab=desktop

    You can see the site speed scores, according to Google, suck. The "user experience" on that site also sucks. It loads slow. There are tons of popups and ads on every page that make getting to the content you are looking for a PIA.

    That's just one of tons of examples you can find.

    Hi SEOPub,

    Thanks for your response. But let me tell you that my answer is not incorrect and to justify that you can check out the Google announcement related to this. Please have a look on the below link:

    https://googlewebmastercentral.blogspot.in/2010/04/using-site-speed-in-web-search-ranking.html

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    Quote Originally Posted by JoseBarreiro View Post
    Hi SEOPub,

    Thanks for your response. But let me tell you that my answer is not incorrect and to justify that you can check out the Google announcement related to this. Please have a look on the below link:

    https://googlewebmastercentral.blogspot.in/2010/04/using-site-speed-in-web-search-ranking.html
    Yeah, well what Google says and what actually happens in the SERPs are sometimes two different things. Despite Google preaching it, there is no credible evidence of it playing a role in rankings.

    We saw the exact same thing last year with Google's announcement that they were going to start incorporating whether or not a site was mobile friendly in their mobile rankings. Despite what they were telling everyone, their little update had zero impact on mobile rankings.

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    Quote Originally Posted by SEOPub View Post
    Yeah, well what Google says and what actually happens in the SERPs are sometimes two different things. Despite Google preaching it, there is no credible evidence of it playing a role in rankings.

    We saw the exact same thing last year with Google's announcement that they were going to start incorporating whether or not a site was mobile friendly in their mobile rankings. Despite what they were telling everyone, their little update had zero impact on mobile rankings.
    If you enhance the loading speed, you will surely get the good user experience which eventually decreases the bounce rate of your website. So its really better idea to work on the speed of your website.

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    Quote Originally Posted by JoseBarreiro View Post
    If you enhance the loading speed, you will surely get the good user experience which eventually decreases the bounce rate of your website. So its really better idea to work on the speed of your website.
    And bounce rate is not a ranking factor, so again, there is no credible evidence that speeding up your website improves rankings except in the most extreme situations where a site loads ridiculously slow.

    But then again, there are plenty of examples of slow loading sites ranking just fine like the one I pointed out above.

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    Does the website speed impact search ranking or just increase a bounce rate? As if site is going to take too much time to load, then it may happen that use close that site.

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    Quote Originally Posted by SEOPub View Post
    And bounce rate is not a ranking factor, so again, there is no credible evidence that speeding up your website improves rankings except in the most extreme situations where a site loads ridiculously slow.

    But then again, there are plenty of examples of slow loading sites ranking just fine like the one I pointed out above.
    Bounce rate can also be considered as the ranking factor because if your website's bounce rate keeps on increasing, it could be possible that Google pay attention on it and if it caught your website with very slow speed, it might be possible that it will degrade the ranking of your website.

    Rest is up to Google, as whats the core of its algorithm is just known by Google itself.

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    Quote Originally Posted by JoseBarreiro View Post
    Bounce rate can also be considered as the ranking factor because if your website's bounce rate keeps on increasing, it could be possible that Google pay attention on it and if it caught your website with very slow speed, it might be possible that it will degrade the ranking of your website.

    Rest is up to Google, as whats the core of its algorithm is just known by Google itself.
    Bounce rate is not a ranking factor for two reasons.

    1) Google does not have bounce rate data on most of the websites on the internet, so how can they factor it in?

    2) Bounces are not necessarily a bad thing. If you search for the answer to something and find a webpage that gives you that answer but don't visit any other pages on the site, why would that be a negative? The page gave you exactly what you were looking for.

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    Quote Originally Posted by SEOPub View Post
    Bounce rate is not a ranking factor for two reasons.

    1) Google does not have bounce rate data on most of the websites on the internet, so how can they factor it in?

    2) Bounces are not necessarily a bad thing. If you search for the answer to something and find a webpage that gives you that answer but don't visit any other pages on the site, why would that be a negative? The page gave you exactly what you were looking for.
    I can see what you are saying here... no Google does not have bounce rate data on traffic using the Bing engine, or Yandex or direct traffic or whatever else. BUT.. Google does have 100% of the data needed to make considerations within the traffic it controls.

    I would like to think that bounce rate is a bit more than going to a page and then coming back to Google. I would say that Hummingbird plays a part in this... You make a search "Widgets", you goto a page, and then return to Google and follow up with another search "Blue Widgets" OR clicked on another page from the same serp page - this I would consider a bounce. IF however you did a search for "Widgets" visited a page and then came back to Google and did a search for "Black Suede Tuxedo Shoes" there could be a determination made that the page that was visited for "Widgets" satisfied the users querry. This I would then classify as NOT a bounce.

    Google listings are determined by variables that Google obviously can control and monitor. What happens outside of Google does not make a damn difference. Even with that I think there is also some deeper considerations in this that could be made. If for example you have internet service at your house.. and you again for example are using Google's Fiber Optic Service.. does not Google then have FULL access to user data REGARDLESS destination ownership? Go a step further into this and understand Google makes some pretty hefty investment in the internet itself... backbone infrastructure... and this discussion takes on a whole new twist.

    Do a quick search for: "Google investment in internet infrastructure" and the numbers are staggering.. you can go ahead and read the articles discussing the greater good and blah blah blah.. yeah right. Google is a Data collection company.. all of its products and services do 1 of 2 things. Collect data, or dispense that data in a usable manor.

    to suggest Bounce is NOT a factor is a bit over the top... How much of a factor..thatcould be a discussion worth having.

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    The page load speed is a known factor for search engine rankings for sure, but no-one knows how much it affects the rankings. I would assume that it can only hurt you if the page-load is really bad...

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    Website page speed still plays a important role in order to use user engagement. However this does not have any impact on your rankings. You may optimize your site for better performance.
    Imbloggingtips- Internet Marketing Blog.

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    Site speed is probably less than 3% of total factors.

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    Quote Originally Posted by savidge4 View Post
    I can see what you are saying here... no Google does not have bounce rate data on traffic using the Bing engine, or Yandex or direct traffic or whatever else. BUT.. Google does have 100% of the data needed to make considerations within the traffic it controls.

    I would like to think that bounce rate is a bit more than going to a page and then coming back to Google. I would say that Hummingbird plays a part in this... You make a search "Widgets", you goto a page, and then return to Google and follow up with another search "Blue Widgets" OR clicked on another page from the same serp page - this I would consider a bounce. IF however you did a search for "Widgets" visited a page and then came back to Google and did a search for "Black Suede Tuxedo Shoes" there could be a determination made that the page that was visited for "Widgets" satisfied the users querry. This I would then classify as NOT a bounce.

    Google listings are determined by variables that Google obviously can control and monitor. What happens outside of Google does not make a damn difference. Even with that I think there is also some deeper considerations in this that could be made. If for example you have internet service at your house.. and you again for example are using Google's Fiber Optic Service.. does not Google then have FULL access to user data REGARDLESS destination ownership? Go a step further into this and understand Google makes some pretty hefty investment in the internet itself... backbone infrastructure... and this discussion takes on a whole new twist.

    Do a quick search for: "Google investment in internet infrastructure" and the numbers are staggering.. you can go ahead and read the articles discussing the greater good and blah blah blah.. yeah right. Google is a Data collection company.. all of its products and services do 1 of 2 things. Collect data, or dispense that data in a usable manor.

    to suggest Bounce is NOT a factor is a bit over the top... How much of a factor..thatcould be a discussion worth having.
    Savidge4,

    You are talking about something different, and I agree on that.

    I'm talking about the bounce rate as reported by analytics programs.

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    Fast sites make users happy and improve the overall quality of the web especially for those users with slow Internet connections. It is all about how your site is helpful to users and Google will appreciate your site and keyword rankings.

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    Quote Originally Posted by yunarel View Post
    Could any one tell me that the website speed impacted search ranking? is it true? As sites with more images do load more slowly but they are getting good rankings. why?

    Your comments would be appreciated!
    You are thinking this from a wrong angle. I have said it a million times: Build your website thinking about your visitors, not thinking about search engines.
    The loading speed of your website is directly affecting user experience. If a website is slow to load then I might come back a second time, but I guarantee you that I won`t be coming a third time.
    Your website is your business and you should aim to better each aspect of it. (I`m not saying to go crazy and cry because you have a 1.5s loading time and you want a 1.4s one but long loading times is a big no-no).

    As for the aspect if it is or not a ranking signal: Nobody here can tell you for sure. There are speculations, but speculations are not facts and we can debate speculations a whole year if you want.

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