01-04-2016, 07:34 AM #1
Call-to-Action formulas that make people want to click
What are the best Call-to-Action formulas that make people want to click?
My Call-to-Action examples are
1. Try it for free
2. Get started now
3. Learn more
4. Send me the product/service right now.
5. Get your free (something)
6. Subscribe now
What are your ideas? why?
01-04-2016, 09:43 AM #2
I deal primarily with digital goods, so, any CTA with NO
mention of any type of payment whatsoever tends to
- Download Now
- Grab Your Copy Now
- Read Now
- Install Today
- Give Me Instant Access
- Show Me The Video
- Teach Me Now
- I'm Ready To Learn
- Get Started Today
- Get Yours Today
- Let Me In
- Get Instant Access
- Access My Copy Now
I find, too, that blues of all kinds, tend to do well as
far at button colors go. For a while there, orange was
the craze. Even then, I always found blues converted
better (for me anyways, and all my split testing proved
it as well).
Whenever I had to include "purchase" or "buy" related phrases,
I also found that "ONLY" instead of "JUST" helped sell more items
as well "Purchase Now -- Only $99.95" instead of "Purchase Now
For Just $99.95"
And since the topic is "CTA Formula's", not just buy buttons,
I'll also throw this in as well. Iironically, during my split testing,
one thing that I found that actually KILLED my conversions
was phrases such us "I understand I'll receive instant access,
even if it's X:XX in the morning..." so, I stopped using such
phrases, for the most part, anyways.
Now, its important to know however, what I mention above is
based on MY split testing for MY products on MY sites. Since
YOU want to know what may work best for YOU, I strongly
suggest and advise that you do some of your own testing to
see what will work best on YOUR site with YOUR offers...
(if you need/want any help, message me, I'd be happy to help)
01-07-2016, 09:02 PM #3
As Developer mentioned, the best CTA's are the ones that convert the best for YOU. Well, you know that. Just see so many people that do not test and track, it can make such a difference. Guilty of it myself.
Plus, people don't realize how many CTA's there are, such as submit buttons for opt-in forms or boxes, social sharing, ect. Guess if you wanted to be very smart, everything that can be clicked on our sites should be tested and tracked. When possible
Course depends on the market or niche, different hot buttons, different triggers and different emotional words for different markets and groups.
01-08-2016, 02:11 AM #4
1. Helps improve the design and flow of your offers
2. Gives you answer's you would not have gotten ANY other way
3. Tell's you EXACTLY what works and what doesn't.
I probably spend more time testing my offers than I do creating the product, designing the sales page and configuring the entire funnel, LOL, BUT, it works and never lets me down.
01-08-2016, 02:17 AM #5
Even the best copywriters test their copy.
See so many people guess, or "think" they know what's best. Often you can be quite surprised at what converts best.
You know what happens when you assume.
01-08-2016, 02:38 AM #6
01-12-2016, 07:45 PM #7
But, any one that does any testing will know, that often what you "think" will convert, doesn't. And what you think won't convert does.
A while back I remember a marketer talking about testing squeeze pages. Most every copywriter, copywriting book, or those only regurgitating what they've heard, testing is always done by only changing one element at a time. Makes complete sense.
But this marketer does it differently, by testing radically different versions. Said it get's him to the higher converting versions quicker. I have not done it myself, but thinking I need to.
Testing one element at a time can take a long time to get to the sweet spots, more so if you don't have much traffic.
Just a thought and idea
So, where is this case study? Seem a PM is in order
01-12-2016, 11:47 PM #8
LOL, I remember when I was a kid, my mamma would
always say "Never assume anything. It makes an ass
out of you and me."
I'd always turn around and say something sassy like
"Nah, just you...", LOL. There I went, back to being
grounded for a few more days, lol, good times, good
I have a slew of case studies I will be posting up on
my newest blog in the next few weeks. I will let you
know once I get the site up and running.
By the way Ron, here's something you'll appreciate,
01-13-2016, 02:06 AM #9
Thanks for posting that. Also watched some out takes, funny stuff. Tony was pretty cool and fun. Actually I have that show set up on DVR. Usually get a episode recorded a week.
Or you could PM me the study, or a link, instead of me waiting forever.
01-13-2016, 06:02 AM #10
jerky? OMG, now THAT brings back some memories as well, LOL.
As for the study, I will shoot it your way soon.
12-27-2016, 11:05 AM #11
I don't remember exactly the name of sender but the closing words as Happy Selling. I found this one really unique and captive.
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