02-04-2016, 02:47 PM #1
- Join Date
- Mar 2015
- Blog Entries
- Thanked 214 Times in 83 Posts
Thumbs Up/Down Received: 43/0
What your website says about you and your brand
You might have heard this before but, first impressions matter, especially online!
This post is meant to help you understand a little bit better how people perceive your website and how you can improve your overall design.
The information here included has been obtained by interviewing influencers and experts in web design, hope it helps you =).
Let me share with you what science says about your website and brand for marketing purposes.
Let me start by showing you the science of colors.
This is backed up by many studies and you can Google it up if you want, I'm sure you'll be able to easily find it.
Anyway, let's get started.
The Science of Colors In Marketing
I'm completely sure you already know this but, we are very visual beings, which is why colors are they way we interact and perceive the world.
Choosing the right combination of colors could end up improving your conversions. Kepp reading, this could help you out
Which colors trigger which feelings?
The logo company came up with an amazing infographic where they explain what colors are best for each company and why. Here's what they said:
Knowing what colors to use on your properties will make it not only look better but, also, to be received a lot better by your audience.
If we take a look at what big brands out there are doing, a lot of their color choices are very obvious. Every one of these companies seeks to trigger a very specific emotion:
This is especially used when we want to buy something, colors can play a major role.
Here's a showcase of the meaning behind colors.
Even though colors are important, there are other factors that should be considered like fonts.
Let me explain.
Typography is a fundamental element in any web design work that you do. The reason we hire website designers is so they can provide an experience that provides helpful content for our audiece.
Having a solid typographic base will help us display content in a way that users can consume effectively.
While there are other design elements on a website, content is what we consider the most, and as designers, it is their job to enhance projects with selection and use of typography.
According to The Layout, the differences between a "Font" and a "Typeface" are:
A typeface refers to the set of typographical symbols and characters: letters, numbers, and any characters that let us put words on our website.
It is the design of the alphabet, basically the shape of the letters that make up that style. When we refer to Helvetica, we are referring to a typeface.
A font is defined as the complete character set within the typeface, often referring to a particular size and style.
Helvetica Bold 10 point is a way to reference a font. Fonts are specific to the files that contain all the characters and glyphs within the typeface.
A while ago, I came across a very cool guide written by Canva about fonts and their meaning. So I created images of them.
The following image will tell you in what situation to use them.
Also, here's Google's list of fonts, utilizing the ones they have in store will benefit your overall design.
All of this sounds very technical and complicated, however, it's really not, it's easier than what you might think.
Understanding the basics is very important and you don't really need to be an expert but, you, at least, need to know what to look for in great web design (especially if you are hiring someone to design your website).
I hope this helped you understand how people perceive your website when they come to it and how you can improve it.
If you have any questions or comments, please let me know below =)
The Following User Says Thank You to nesito29 For This Useful Post:
03-30-2017, 08:20 PM #2
Awesome thread. So far I'm just making whatever I think looks nice, or if I saw something and I liked it, I'm replicating that and adding my personal touch on it ( most of the time ends up uglier, so I remove my personal touch lol)
09-15-2017, 06:55 AM #3
Great threat; you explain most of the point very well. Most of the time when we design sites we miss match most of the important point which is a very helpful to create a good user friendly sites. I hope this thread help most of the people.
09-30-2017, 08:56 AM #4
This is very interesting. I never knew website designs from page color to font to be used is needed to be appropriate and suits the content of your website. I thought it all depends on your mood or your interest. Thank you so much for the nice thread and for sharing the information. This could help everybody.
Replies: 5 | Views: 1155Last post by shimizuyoko, 02-07-2016, 10:37 AM
Replies: 21 | Views: 10215Last post by denisehilton, 04-17-2017, 06:33 AM
Replies: 16 | Views: 9067Last post by mastrodigital, 10-24-2017, 04:39 PM
Replies: 12 | Views: 3399Last post by jms, 06-13-2016, 03:38 AM
Replies: 1 | Views: 1211Last post by Localnode, 02-06-2016, 05:18 AM
By Tshepo in forum Search Engine OptimizationReplies: 16 | Views: 2767Last post by Hawker, 04-17-2016, 01:34 PM
By harrygreen90 in forum Web HostingReplies: 6 | Views: 1158Last post by hmb-robert, 02-04-2016, 12:19 PM
By harrygreen90 in forum Online Internet MarketingReplies: 2 | Views: 1006Last post by Developer, 02-04-2016, 05:19 AM
Replies: 5 | Views: 1740Last post by expmrb, 02-15-2016, 04:42 AM
Replies: 5 | Views: 4523Last post by Elisabeth Kuhn, 01-09-2017, 06:02 PM
By Rackie in forum General DiscussionReplies: 0 | Views: 5Last post by Rackie, Today, 05:59 AM
Replies: 2 | Views: 16Last post by Sean Quinn, Today, 03:55 AM
Replies: 0 | Views: 4Last post by haorion, Today, 03:05 AM
By Carlos Kerika in forum Affiliate MarketingReplies: 1 | Views: 26Last post by Tamlyn, Yesterday, 07:50 PM
Replies: 3 | Views: 32Last post by wms, Today, 03:55 AM
Replies: 3 | Views: 1552Last post by ClassifiedWarrior, 02-16-2015, 10:41 PM
Replies: 8 | Views: 2921Last post by ericplotz1, 10-06-2014, 09:07 AM
Replies: 0 | Views: 1097Last post by Laviskajoermoy, 01-30-2014, 07:57 AM
Replies: 1 | Views: 1367Last post by JerryJo, 03-12-2013, 03:10 AM
Tags for this Thread