Making money by selling advertising space?

[Harry P]

Hey Guys,
I read that selling advertising space to prospective advertisers is one of most effective to make money online. is that right?
I wonder if there is a required number of subscriber's size before we can start advertising space on our blogs or sites?

 

[Ron Killian]

Like most anything, it could be... You have to have the traffic and quality clicks to met the supply. Need to have some good traffic skills.

The quality (convert to buyers or take action) needs to be there or you won't have repeat customers.

Not sure what you mean by subscribers. If you mean blog subscribers, that doesn't always mean much. It's the actual unique hits that counts. You could have 10,000 subscribers but if none of them come back to your blog on a regular basis, doesn't count for much.

 

[Nytshade]

Hey Guys,
I read that selling advertising space to prospective advertisers is one of most effective to make money online. is that right?

No, it's not the most effective way to make money with your blogs. Yes you can make money but it's just not the "most effective way".

I wonder if there is a required number of subscriber's size before we can start advertising space on our blogs or sites?

The number of subscribers doesn't matter, what matters is the number of visitors you get on your site.

But before you can sell advertising space to anyone. Find banners (preferably from affiliate products you're promoting or your own product banners) then place them on the blog and track how many clicks they get, impressions and how many sales you generate from those banners.

I think this is the best way to see if your blog is worth selling Ad placement or not. If you get good results from your test banners then to determine pricing go to the link below to check the pricing for sites in your niche.

Hope that helps.

 

[kedunaija]

Selling advert space on your blog can be very profiting if you have some big firm who are ready to pay for those space. but from what you said you may have a blog that has thousand of hits a day so why not apply for google adsense? because that's the main monetizing source of by blog today which is mainly a news and entertainment blog

 

[Miguelito203]

Hey Guys,
I read that selling advertising space to prospective advertisers is one of most effective to make money online. is that right?
I wonder if there is a required number of subscriber's size before we can start advertising space on our blogs or sites?

It's one way to make money from your site. The thing is that your site has to be kind of established/be seen as a leader in the niche -- get a good amount of traffic. Since niches can be any size, the size of your list and stuff doesn't matter. The person contacting you just has to view it as worth it. With that said, if you two come to an agreement to work together but they don't see any better results than what they would normally get from doing stuff on their own, they aren't going to keep paying you. Oh, before you go adding stuff, it's a good idea to back up your site in case you start moving stuff around and mess something up.

Joey

 

[wrcato2]

What I would do is build a list. Make it a nice newsletter and sell advertising space cheap at first and increase pricing as you get more list members. You can even do ad swaps and all that good stuff.

If you create a blog you will need a lot of quality traffic, great content.

The easiest way is to start a forum or a classified ad site in a high converting niche like network marketing, garage sales type classifieds, in your local area. You can sell ad space to local businesses, and have instant profits.

 

[samimnoorzaitgc]

Don't talk about advertising unless you have a huge traffic on one of your pages. That's what I experienced!

 

[wrcato2]

samimnoorzaitgc, I don't agree... totally anyway. I think regardless of site traffic, it is good practice to have ad spots available. For instance you could have a blog or a forum, use a couple of ad spots for your own use and on a banner, graphic, etc, have a line that says "advertise with us." regardless of traffic. Who knows you may get someone that wants to place an ad with you.

 

[Ron Killian]

Another thought though, if you don't have the volume (or any traffic) and/or it does not convert, then it's not a good idea and your just taking people's money. Just my opinion Gotta be able to supply with value.

 

[wrcato2]

Yes sir. But... letting others know that you are selling space is a value to the site. Most marketers have a list they can send a special promo to that list to make up for the difference. Is this wrong. There is lots of ways to provide that value. Of course if you are actively working on traffic generation you should have the volume before anyone buys an ad.

Here are 5 ways I would promote my customer if I didn't have the volume:
1. I would blast my list
2. I would take the money they paid me and invest it in targeted traffic for them
3. I would add them to my coop, PPC, solo mailings, etc.
4. Classified ads
5. I would blog about them and get social traffic to their offer.

I would also have a page shoeing how much traffic my site is receiving on a weekly basis before they buy an ad.

What do you think?

 

[Ron Killian]

If a marketer has the means to provide traffic, of course selling ad space could be an option. Depending on the quality, could be a profitable option.

Was only saying, just because one has a website or a blog, does not mean they should be taking advertising money. Not every one has the traffic or multiple ways to provide the traffic. Actually most blogs do not have much traffic.

Like you said, they should have the volume BEFORE selling space. Sounds like some one in this thread was already down that road. Not calling any one out, just a cart before the horse type of thing.

Course they also don't want to be scrabbling to fulfill orders either. That's not a good position to be in.

Just my opinion

 

[AffEngineer]

it's not so much the traffic, good media buyers look for engagement. You might be getting just 100 people to your site a day but if they seem really into your site, topic and information, then I, or someone else will gladly hit you up with a media spot test.