What is Content Marketing ?

Tommy

Moderator
Joined
Sep 28, 2012
Messages
370
Points
43
Hi,

What is Content Marketing ?

Any thoughts ?
First, content marketing is a way for businesses to provide valuable information to customers, thereby opening up sales opportunities.

According to the results of a survey conducted by B2B Marketing magazine, up to 51% of the businesses in the B2B environment (between businesses together) confirmed that content marketing is the tool the most important to create sales opportunities, about 38% said that there is a way to increase awareness of the brand, 34% think that content marketing by helping businesses become pioneer idea and 29% see it as tool for business development.

Marketing with content is the most important tool to create sales opportunities.

According to experts, while building content marketing plan for 2013, businesses need to focus on three elements begin with the letter C in English below.

Creative

Creativity is the top criteria for content marketing. Innovative articles being posted on the internet will help businesses increase their brand recognition. The social media is seen as a fertile ground to exploit this form of marketing content, along with articles, newsletters, research reports, blogs electricity element. Enterprises should plan published for the year, detailing for each quarter, every month and every week.

Due to the trends and news in the market can affect the plan should have built businesses need flexibility to adjust and enhance the updated information. Also, can use content for different media channels. Suppose deadlock on the subject or lack of the person in charge of the content, the simple way out is to seek the attention on topic or hobby market, some business interest.

Consistent

One of the most important online marketing content is consistency. Social Media is a media enterprise requires express very high consistency, so the need to adhere to this principle when using other forms such as electronic logs (blogs), electronic newsletter ... Consistency helps the reader understand the market and understand the panorama forecast that in the coming time.

According to a survey by Cone Inc.. made in 2010, up to 93% of consumers now believe that businesses should appear on social media channels and predict the prevalence will increase further this year. According to a company providing online marketing services by content of Brafton, about 60% now publish new content at least once a week and most of these companies use internal format to 12 different solution, even though this can cause problems for users.

From the survey results, Cone Inc think that the business provides customers with quality information, are presented and published in a consistent manner will definitely create a good impression with customers and will obtain success in marketing content.

Collect valuable data

Many businesses in the B2B sector is focused on the effectiveness of investments for marketing activities. So, for their advice on content marketing, should plan to collect valuable data, be able to help enterprise channels of communication and what kind of content works in the creation of traffic (web traffic), and sales opportunities.

By B2B Marketing, the traffic is more B2B considered the top criteria to evaluate the success of a content marketing program, while the interaction of the customer with the business through Social media overlooked. According to experts, to assess the effectiveness of marketing activities by investment content, businesses need to understand who is visitors, what are their responses and content is most successful in help other businesses achieve their goals.
 

Alex_smith

New member
Joined
Dec 19, 2012
Messages
385
Points
0
Nothing more we can explain, this is one of the best post for content marketing.
 

Bradley

New member
Joined
Jan 23, 2013
Messages
11
Points
0
Content Marketing’s basic premise is to provide valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.
 

Trisha Sue

New member
Joined
Jan 4, 2013
Messages
54
Points
0
Content marketing is publicly and freely sharing information about your business and industry.
 

reynoldbeckers

New member
Joined
May 1, 2013
Messages
21
Points
0
Content marketing is very important to promoting your business on the internet. It is the best way to generate traffic and build an online presence. Using content marketing strategy for your business can provide you with many benefits.
 

kurt harris

New member
Joined
Mar 26, 2013
Messages
28
Points
0
Content marketing is a marketing technique that creates and shares relevant content or data to attract customers on larger scale.
 

millerr

New member
Joined
May 13, 2013
Messages
7
Points
0
I would like to say , in simply term content marketing is a method of sharing content with each others. It is effective online method to improve and grow business by spreading your content.
 

Kavin Martin

New member
Joined
Apr 17, 2013
Messages
32
Points
0
Content selling goes by such a large amount of names... custom publication, custom media, branded media, branded content, attraction selling. Content selling will take numerous forms. It may be a video, an article, or a diary post. no matter your alternative of name for this kind of selling, boils all the way down to one major purpose. If you are not content selling, you are not selling.
 

testingwhiz

New member
Joined
May 9, 2013
Messages
9
Points
0
Content marketing would be the new trend in coming year.Content is everywhere but how effectively you promote the content will affect your business.Basically content marketing is the way of communicating with your customers without selling the actual product or services.
 

Hosting

New member
Joined
Jan 21, 2013
Messages
58
Points
0
Content marketing is a way for businesses to provide valuable information to customers, thereby opening up sales opportunities.
 

shophia

New member
Joined
Mar 25, 2013
Messages
45
Points
0
Content marketing is used to submit to approximately every marketing activities centered on making and sharing content to connect consumers.
 

Alex Thompson

Moderator
Joined
Jun 6, 2013
Messages
651
Points
43
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.
 

allenhill

New member
Joined
Feb 27, 2013
Messages
30
Points
0
Content marketing has a long standing history as a commonly used used marketing strategy. It is based on the concept that providing valuable, informative and relevant content to potential and current customers improves brand loyalty and positively influences purchasing decisions.
 
Older threads
Replies
3
Views
5,226
Replies
14
Views
7,860
Replies
8
Views
4,759
Replies
12
Views
4,518
Replies
22
Views
26,714
Newer threads
Replies
7
Views
4,684
Replies
3
Views
3,302
Replies
13
Views
5,196
Replies
1
Views
1,987
Replies
10
Views
6,893
Latest threads
Replies
2
Views
100
Replies
1
Views
184
Replies
6
Views
397
Replies
11
Views
542
Replies
2
Views
234
Recommended threads
Replies
2
Views
1,438
Replies
3
Views
5,410

Latest postsNew threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top