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    Does PPC work for an IT company

    We work with a lot of Small business with the owner that is still very involved in his/her business. Does PPC work well in the IT business?

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    Quote Originally Posted by Natedamboise View Post
    We work with a lot of Small business with the owner that is still very involved in his/her business. Does PPC work well in the IT business?
    Adwords also only really works if you know what the hell you’re doing… It’s so easy to burn through budgets very quickly and pay for clicks from people who never had any intention of becoming a lead or purchasing anything from you.

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    Can you define your market? Can you define your typical customer? If so and you can target these prospects it would work fine.

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    What is your Business Model in It field? I think if you be more specific about your questions than it will be more easy for us to give answer for your question.
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    Yes!
    Well, Probably!
    Well, Maybe!

    It all depends on your audience, your product, your price and your competition. All 4 have to be right for PPC to work well. Otherwise you will be...

    Audience wrong - ...wasting your time, because your audience are not looking for your services via search.
    Product wrong - ...wasting your time & money because you can be paying for clients who don't actually want exactly what you are offering
    Price wrong - ...wasting your time & money because your service is not reflective of your price, and people can find the same service elsewhere for cheaper
    Competition wrong - ...wasting your money as if you are in a highly competitive market CPC can be high and any profits gained from any sales you do make can be very quickly eaten up by your PPC costs.

    But get it right and it will be a gol
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