Hey there DanielSmith12, SEO can be a huge help, especially long-term. How do you fit into the whole college essay niche?
Do you own an overabundance of pre-made essays for sale that students can re-write?
Do you do the final draft of an essay, from a student's rough draft, to make the essay shine?
Are you the person that types out the student's final draft, doing only the labor of keyboard typing, keeping the student's content verbatim?
Or, are you the broker that finds students to send to Essayists for commissions? How do you fit in?
I've always wondered if writing college essays for students is a lucrative business..? What compells a student to go as far as to pay somebody, often times a complete stranger, to write a college essay for them? College essays are those times for the student to show off their personality. And not just that, but essays are for when writing, and communication, skills become highlighted.
If you seek local traffic from students that are in your city, do some foot work and post offline flyers at college campuses. Believe it or not, offline advertising can be way more powerful to an online business than online advertising can be.
Locate college classifieds websites and post your service(s) there. If you want to always have a crowd of people on your website, you should offer any good formulas that you know of, FREE of charge, for students to use to help them write an essay. You can also offer information pertaining to common application essay prompts, the do's and dont's of writing essays, etc.. Again, FREE is they key sometimes! Be sure to NOT come off as some guy that works per hour writing essays that's only looking for money. Provide some valuable information about essay writing, and once the student fails at writing an essay and needs help, the student will call you because you're the professional that they know.
Research your competition to identify what they're doing. Visit their websites and take note of all the details of what they're selling, and of what they're giving away. Especially if your competition is bigger than you! Order their product to get the experience of how their checkout is, and of the ways that they follow up on sales. Just be sure to NOT duplicate your competitor's content, unless you re-design it completely from ideas, because Google HATEs duplicate content! Make it unique if you borrow content.
When you search engine optimize your landing page, use keywords that relate to the free information that you're providing so you can begin to gather organic traffic from keyword phrases. As traffic comes, be sure to offer additional formulas, additional essay writing tips, and anything that you feel valuable to them. Deliver most of the information to your visitors, via email, with an autoresponse system. Build you a list.
And one of the most powerful forms of marketing for you can be from college forums. Hang out at college forums, and help out the students in any 'Essay Writing' Threads. Threads can go on for years and years, and if you supply a lot of good information, you build a name for yourself.
Another great way to get new clients is to do some freelancing at places like Guru.com, and/or, Freelancer.com. Those types of sites! Plus, there are places like Fiverr. You can create a gig there to promote your service, or you can even broker from Fiverr. Use social media too.
I Hope I helped you some.
