07-17-2017, 02:17 PM #1
Necessary to spend money to promote a website?
Alright, we get it, promotion can go a long way: social medias, SMO and SEO, guest posting, ads and the more the better. Some of them are free and only require effort and dedication, whereas some others would like a word or two with your wallet.
Buying traffic, follower bots for both Twitter and Instagram, Facebook ad campaign... they all require money. Or, rather, it's better to look at them as investments, right? But how necessary are them?
If I don't want to, can I still successfully promote my website only through free techniques, even if this means taking a little more time?
If I paid, instead, would the trade-off in terms of time and traffic be worth it? Can I still achieve such goals without having to wait forever?
07-18-2017, 02:08 PM #2
Either way it doesn't matter, business is a risk, investing money is a risk. This means you may not get any return on investment at all.
You gotta set some goals for what you want to achieve with your business/website/venture in 30 day cycles, if you don't achieve the goal or goals, try again, keep trying until you succeed, month after month.
Traffic is such a large topic, there are so many ways to get traffic, if you stand out in the street with a sign with your website name on it - > traffic.
Yes you can use free techniques, i do it all the time.
The trade off works only if you pay your tuition to google, facebook, or bing. Tuition is as expensive as it takes for you to master the technical skill.
Yes you can achieve the goals in record time, start, time yourself, keep the 30 day cycles in mind and your focus on your goals.
Think in terms of opportunity pipeline, fail forward, and start.
You can't fail.
Good luck and have fun!!!!
07-18-2017, 02:40 PM #3
The issue, though, is that it's hard to set realistic goals at first. If you set them too small, you won't grow fast enough; if you set them too high, you're in for disappointment. However, as you said, one must fail forward to get somewhere, right? We all have to start somewhere!
07-18-2017, 07:43 PM #4
It's so much easier and faster to just pay for traffic. Sure, if you have a lot of time you can devote to site promotion, free methods work. Personally I am in business to make money, not spend all my time working it. So I prefer to go the paid traffic route.
07-18-2017, 07:53 PM #5
Yes. You can harness traffic for free, from places like reddit. I know people who used reddit to bring in thousands of organic traffic.
You can buy real traffic for cheap, Adsense safe too.
07-19-2017, 02:12 PM #6
07-19-2017, 09:10 PM #7
Pay for the traffic, but make sure that you aren't wasting your money. You will have to do extensive keyword research, landing page creation or conversion optimization, email / other lead information capture, etc.. Otherwise you could blow through a lot of money and not get the return you were hoping for.
The nice thing about paid traffic is you can start small and do AB testing to see what works the best.
For example, we ran Adwords for a local best control company. The keyword (local) "pest control services" had a bounce rate of 35% compared to "pest control" which had a bounce rate of over 80%. So we doubled down on "pest control services" and paused "pest control". This is one of the most basic forms of optimizing your campaign, so just keep that in mind if you start paid campaigns and aren't seeing the results you hoped for. It takes time to find the sweet spot and it's hard to get it right the first tim
07-19-2017, 10:11 PM #8
Promoting your website is as big an investment as is any other thing you're actually doing as regards your website itself and while there are platforms that just require a little effort and no money to work, these platforms rarely get you the results you need.
If you're to make a mark and set the ball rolling fast, you are definitely going to have t make some tangible investments...tangible MONETARY investments.
If you pay someone or a service to help with promoting your website, you can be sure that your money will bring back reasonable returns and even if it doesn't, you'll have someone to hold accountable.
Either way, you win!
07-20-2017, 09:19 AM #9
07-22-2017, 06:20 AM #10
After some time, you'll realize that you don't "have to" get paid traffic, but it's the best way to go in combination with your efforts to get more organic traffic. For example, if you're working on SEO for a particular keyword, then you may want to set a goal of how many conversions you want. Assume that at present, you have zero conversions for this keyword. You start a paid campaign or campaigns on different platforms (Adwords, Outbrain/taboola, Reddit, Quora, etc.) to get the required number of new sales. You're also doing SEO, and as your website gets more organic visitors and sales, you have the option of slowly reducing your paid traffic - or not. That's why I'm saying - you don't have to get paid traffic, but you'll end up doing it as a complement to your SEO.
07-22-2017, 08:18 AM #11
For SEO, its still be the best free method to generate traffic for my blog sites.
07-23-2017, 04:06 AM #12
Of course you can use free methods, if you are willing to put the work in. Just takes a lot of patience and consistency, but in time you will start seeing results. Remember Rome wasn't built in a day
08-01-2017, 08:30 AM #13
I think there're many methods for you to promo your site, on both free & paid methods
Free methods such as: Doing SEO, Social Media Content sharing, Youtube sharing, Facebook Content (Fanpage, Group), Twitter, Google+, Pinterest,...and many other channels that give you free using and promotions
Paid methods such as: Doing SEM such as Google Adwords, GDN, Solo ads, Facebook ads, banner ads,...
So it depends on your budgets that you will choose which methods can give you the best effort, or you need to combine between free & paid methods in order to get the highest effective results
I hope this helps.
08-01-2017, 08:45 AM #14
Yes, it's better to pay for the traffic if your website has a lot of quality services and products to offer, and if you're sure that you'll have guaranteed sales. See it all as an investment, which will surely bear fruits if you have appropriate quality and quantity.
08-02-2017, 12:18 PM #15
Nah, it's not mandatory for you to pay for the promotion of your website and increases in traffic. You could manually do the promotion yourself. You could promote your site in every social media network by sharing a link to your friends and followers, you could comment on each and every forum that you are a member of while leaving a link to your site in the process, you could do blog commenting, etc etc. It's a slow and hard process and the results are not guaranteed. But if you do it right, you're gonna reap the benefits.
If you want to see instant results with very little to no effort, then you could result to paid promotion. Just make sure that you're availing of the right services from a reputable provider. Or else, your money would be wasted.
08-04-2017, 08:22 PM #16
Paid promotion should be used if you have the budget for it, as it will bring you traffic and sales instantly.
Free traffic can be easily acquired if you know where to look. If you think about it, there are millions of websites online that have decent traffic that you could somehow direct to your site. Google is just one website, yet most people spend all of their time and effort trying to get traffic from it.
08-04-2017, 10:41 PM #17
08-08-2017, 10:20 PM #18
I believe it's not really necessary as you have a lot of free options to promote your website but I would say it's better to spend some money if you want to do a good job, free options take time, you need to be patient, while spending some money will provide you better results in less time, it really depends on you, if you prefer to wait a little bit to avoid spending money then stick to the free options available, good luck!
08-09-2017, 08:55 AM #19
09-13-2017, 09:38 AM #20
There's a huge difference between paid and free methods. Ofcourse when you pay, there is more effectiveness and benefits you could attain and not in free methods. Im not saying that you cant side with free methods though. In the end the output is whats important really. But you'll see the difference.
09-13-2017, 11:50 AM #21
it depends on where you are at in your business. if you are just starting out and scraping by, paid advertising may not be an option.
On the other end of the journey, if you have reached the point where your time is worth more (to you) than the money spent on promotion, it makes business sense to make the most of your time, and outsource the rest.
There is one solid exception, though:
If you sell ebooks, course, etc about generating free traffic, it would be hypocritical to pay for all of your traffic. You need to be using the methods you teach - even if only for a part of your total traffic, and even if only to prove your methods still work.
Last edited by pjprins; 09-13-2017 at 06:50 PM. Reason: Added signature
09-19-2017, 06:46 AM #22
Why not exhaust first the free ways or methods to promote your website. If the result is not satisfying for you then you can proceed with paid advertisement and spend some money to buy or increase your traffic. Whether it's necessary to spend money I guess it's not really necessary but it may help.
09-25-2017, 10:08 AM #23
04-16-2018, 07:08 AM #24
It's your website and you decide how to promote it. You may even decide not to promote it at all. You can still promote your websites through free technologies, but as you've mentioned, it may take you a little bit more time. Sometimes even if you invest in ads, you may still not get the right traffic of clients that you want. Then, you may reconsider your campaing and the way you attract potential clients to visit your website. If you make your ads look catchy and appealing-to-the-eye, and if they're directed towards the right audience, then you'll probably reap success. The good thing is that you have plenty of options for free promo techniques - from forum postings, and writing comments on websites, SEO copywriting, creating useful videos, etc. Just try different things and see which one works best
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