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Tips to improve the open rates of marketing emails?

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  1. #1
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    Tips to improve the open rates of marketing emails?

    I have an email list and planning to send to subscribes in these days. The last time I sent but the open rates are very low and I am searching for tips to improve it for my email marketing. Your shares are welcomed.

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    First the email has to be something they are expecting. Second, use cliffhangers. Start off your story telling in the email and when you get to the good part, give them the link to continue.

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    Enticing headline. Use action words, avoid 'stale' sounding headline copy.

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    Open rates would really be low in a relatively low count list, becuase it normalizes when it gets large. Think about the law of large numbers, the bigger the list the more people gets to open it, but a decent open rate should be around 20 to 40 percent i guess. Trick here is to play with subject lines, and the content itself make it more engaging. Play with subject lines split rest between subject lines from other days.

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