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Add to Cart vs Buy Now vs Order Now...Which is best?

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    Add to Cart vs Buy Now vs Order Now...Which is best?

    I have been doing a lot of research in the last several days on type of order button gets the best conversions. I tried and applying three button types Add to Cart, Buy Now and Order Now but I could not estimate which is the best. Can anyone share your experience on this?

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    Did you actually a/b test the 3? Just run 3000 clicks to each and then see what one produces the most sales. Results are going to vary by niche and page design. So others results are not going to be your results.

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    Well, the best performing CTAs to Grab attention is Learn More and Shop Now.

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    Add to cart assumes your customers will order multiple products. While buying now and order now start a single product purchase.
    I always preferred cart as I could ass additional motivation like popups in the cart.

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    Quote Originally Posted by Rob Whisonant View Post
    Did you actually a/b test the 3? Just run 3000 clicks to each and then see what one produces the most sales. Results are going to vary by niche and page design. So others results are not going to be your results.

    You must be kidding man, it,s like doing experiment for whole year and at the end output is zero. Don,t think it,s a sensible advise to go through with 3000 clicks for a try and then start finalizing on it.

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    Quote Originally Posted by ORLOVA View Post
    You must be kidding man, it,s like doing experiment for whole year and at the end output is zero. Don,t think it,s a sensible advise to go through with 3000 clicks for a try and then start finalizing on it.
    3000 clicks is not a lot. With a little bit of knowledge on how to drive traffic you can send 3000 clicks in a day. So no I am not kidding. If you don't a/b test properly you will fail in business. Or you are not serious in building a highly profitable business.

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    It all depends on the site, amount of products and other factors such as color, placement and urgency. I always use the word "now" or "instantly". I've personally had the most success with buy now for ecommerce and learn more with training and software.

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    Hello,

    For Advertising (BUY NOW) button I usually prefer. (ADD TO CART) button refer customer to purchase Multiple Products where as (ORDER NOW) also good in some discount options or in any kind of Deals if you are running.

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    I did some A/B testings with button names and Order now worked best for me.

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