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    How much to charge for keyword research?

    Hey guys,

    I need your advice on this. I am having a web client and he asked me for a quote on how much it would cost for basic keyword research & keyword research with competitive analysis. I've done plenty of keyword research for my websites but never done with a client before thus I have no idea what I should charge for the work.

    Do you guys have experience with this sorts of thing and know what a standard price would be?

    Thanks for your help!

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    You can charge whatever you like. I mean its your first client.
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    Shop your competition. See what they are charging. Then determine if you provide less or more value to a client than one of your competitors. Set your price to reflect your value as compared to your competitors. Then split test pricing extensively.

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    For me that would depend on what kind of competitive analysis they want done. If they want me to give an overview of how difficult each and every keyword is, I'm probably going to charge $1200 or more for that.

    If they just have 2-3 competitors in mind they want me to analyze, then probably in the $500-800 range depending on the scope of the market.

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    This will depends on the load of hard work in performing the keyword research and also the range of your target users if it is low or in competitive field.

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    Market drives the price. Best to look at competition and see if your service is comparable and then choose to be lower or higher from there. Those with ample experience, contacts and branding can naturally charge more then the average person.

    Scott.

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    Well there isn't any fix rate for SEO services totally depends upon your niche and competition. I would suggest to take a quote from any local agency where your client belongs to have better idea. All the best

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    Quote Originally Posted by Hugo E. View Post
    Hey guys,

    I need your advice on this. I am having a web client and he asked me for a quote on how much it would cost for basic keyword research & keyword research with competitive analysis. I've done plenty of keyword research for my websites but never done with a client before thus I have no idea what I should charge for the work.

    Do you guys have experience with this sorts of thing and know what a standard price would be?

    Thanks for your help!
    I think it will be not expensive as keywords ranking services.
    So, you can choose a good price and tell your client what they should pay

  11. #9
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    If you have to do keyword research for one of your client then the simple idea to get the cost is first decide your hourly rate and then calculate the hours to complete the keyword research and competitor research task. Then just multiply the hours and your hourly rate. That will be the cost which you can share with your client.

  12. #10
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    Your pricing should depend on your expertise on the field. If you are doing keyword research effectively then keyword research cost around $250 to $1000 depends on the project and its budget.
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    Keyword research is the initial stage for SEO and plays an important role for each optimization with any website. Therefore, it is very much dependable and important task now about the price you want to charge for it, this totally depends on clients requirements and how much you are expert in the work?...
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  14. #12
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    In most of my cases, I calculate the cost by estimating the working hours. If there would be big number of keywords and there are so many competitors on the keywords, the task might cost me 20 working hours, for example, so I multiply them with $30 per hour. It is fair enough, right?

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    Its always depends, of the better way is calculate your work hours you have given for completing this task and then break your current payout (if you are working) in hours and multiply both of them.
    In this way you can know a lump sump amount for the same.
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    Research for single page or applying different keywords to multiple pages. Research you might find on fiverr but advance keywords and applying to custom pages well that is your hourly rate.

  17. #15
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    keyword research is most basic step of SEO and one who decided to be in SEO can do it himself, so you must'nt charge more than 5$

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