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How often do you change your prices? Is it seasonal or based on your competitors' price changes?

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    How often do you change your prices? Is it seasonal or based on your competitors' price changes?

    as e-commerce retailers, how do you approach these two different strategies? Which one do you think is more effective?

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    I change mine based on sales. I don't try to be the lowest price. I try to be the one that adds the most additional value to a product. That way I don't have to get into price wars with competitors.

    I never change seasonally.

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    I think there is no general rule of making the price and also price structures are the difference which belongs the business size a small business may want to adjust its pricing on the situation of market share while a big experienced company doesn’t frequently adjust its pricing.

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    Well, it is depends on your sale. But you have the choice if you change it by season, people always find a promo price that is convenient and worth.

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    Quote Originally Posted by tropicalpet View Post
    as e-commerce retailers, how do you approach these two different strategies? Which one do you think is more effective?
    I will go with Rob Whisonant's answer but if you are seeing your competitions with their prices are set there, it can be a good source for references to change your prices on your site.

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