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    PPC is effective for incresing traffic ?

    Hi,
    I want to know about PPC.
    Is any difference in between PPC marketing and internet marketing?

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    PPC = Pay per click. It's buying traffic.
    Last edited by Rob Whisonant; 07-03-2018 at 06:55 PM.

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    Yes, PPC advertising is an effective platform to increase traffic. The more you spend, more traffic you will get for your website.
    Internet Marketing is very vast and Pay Per Click is just one part of it where you set badget for advertising your products/service on different platforms such as search engines, display network sites and many more. Other than PPC, internet marketing services includes -
    Search engine optimization (SEO)
    Search engine marketing (SEM)
    Content marketing.
    Social Media Marketing (SMM)
    Affiliate marketing.
    Email marketing

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    Hi, it's really the same things, PPI is part of affiliate network marketing - where you pay per click to the link.

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    Yes, PPC is too much effective way to increase a traffic to your website. During setting up a Ads(New name of Adword) it ask to set a goal. There are various option such as lead generation, Sale for eCommerce, Brand Awareness and reach, app promotion and one you want ie "Website Traffic". By this way you can spend a low amount and can get high traffic to your website.
    The only disadvantage is that, traffic that comes to your website may be or may be not relevant to your website if not properly managed.

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    It all depends on your target and product nature. If you are an e-commerce site or you sell software as a service (SaaS), then most apparently Google Adwords would fit your needs. If you are looking for pure traffic of particular target readers in terms of gender or age group, then Facebook is one of the most cost-efficient PPC channels you can request.

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    Search Marketing encompasses:

    SEO: Earning traffic through unpaid or free listings
    SEM: Buying traffic through paid search listings

    Originally called "Search Engine Marketing" the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "Search Engine Marketing" — or SEM — is now typically used to describe paid search activities.

    SEO + PPC = SEM (Search Engine Marketing)

    Good luck to you,
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    Quote Originally Posted by digitalleads View Post

    I want to know about PPC.
    PPC marketing means Pay Per Click, it is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

    Ex: Google Ads, Bing Ads, Facebook Ads etc.

    Quote Originally Posted by digitalleads View Post
    Is any difference in between PPC marketing and internet marketing?
    PPC refers to the paid form of advertising on google so that businesses can display their ads on the first page of the Google search engine result pages, by means of paying a cost per click or pay per click for a particular keyword.

    Internet Marketing, also known as digital marketing is a very broad term in itself which is defined as the promotion of a business’s products or services to its target audience taking the internet as the medium.

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    Quote Originally Posted by JanviArora View Post
    Yes, PPC advertising is an effective platform to increase traffic. The more you spend, more traffic you will get for your website.
    Internet Marketing is very vast and Pay Per Click is just one part of it where you set badget for advertising your products/service on different platforms such as search engines, display network sites and many more. Other than PPC, internet marketing services includes -
    Search engine optimization (SEO)
    Search engine marketing (SEM)
    Content marketing.
    Social Media Marketing (SMM)
    Affiliate marketing.
    Email marketing
    Well said & I'm agreed with your words.

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    Advantages of pay-per-click advertising. The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like. Pay-per-click is a channel to consider when growing your site traffic.

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    PPC is the best choice because you only pay when a user actually reaches your website.

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