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Is Cold-Calling Still Effective?

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    Is Cold-Calling Still Effective?

    It seems as if the era of cold-calling has passed... or am I just doing it wrong?

    I've called plenty of businesses over the past week and I'm either just ringing through, or people aren't interested at all.

    I understand it's a numbers game.. but is it still viable? Is anyone else having success with cold calls?

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    Cold calling works a lot better when you physically go to the business and talk in person. Especially with mom and pop businesses. Go in, shop, buy stuff, get to know the owners. Then start talking business using a SOFT sell.

    That type of cold calling works great!

    Telephone or email cold calling, not so much anymore. To easy to ignore, not answer or just hang up.

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