Increase Impressions but decrease Clicks?

[Andre]

I don't know this is happening with my website at this time
I checked in my Google webmaster tool and average Position increases, but number of impressions increase but decrease clicks?
here's details my impressions increase 30% but clicks decrease 12%
why? anyone know the reasons?

 

[numanshah2212]

Their is nothing to worry about.Its natural and hope it will be better soon.

 

[wplanders]

Its natural,some people like your title and click it, others may not like it and dont click

Wanna increase CTR then be smart with your Titles-
Titles that are like magnet-

For example
Dont Click this if you are not a Web Designer

This would get you lot of clicks compared to

Easy resource for web designer