Google guides on designing quality websites for Webmasters


Compliance with the design and content of instruction, the Webmaster will help Google find, index and rank your website. Even if you do not apply regardless of the suggestions below, Google still recommend you should pay much attention to “Quality Directions “.

Instructions only quality out the invalid tips that can make your website removed from Google’s index or other penalties.

If your Website penalty, then it will no longer appear on the results page of and other Google partner sites.

When your site is ready

Reliable links from another website pointing to your site;

Register your website with Google at:;

Subscribe XML Sitemap in Google Webmaster Tools. Google uses your Sitemap XML to understand the structure of your website and to speed up access to your site;

Ensure that all sites that are interested in your site pages will know that your website online;

Submit your site to relevant web directories such as the Open Directory Project and Yahoo!, as well as other specialized sites. (Google removed 10/2008)

Guide the design and content

Create a site with a clear structure and links in traditional characters (text link to link an image, JavaScripts or in Flash). Every page should have access to at least one static link characters;

Provide an HTML sitemap (Sitemap) to users often point to the important parts of the site. If the diagram Website contains over 100 links, you should divide it into separate pages;

Create website useful, information-rich. Please write pages that clearly and accurately describe the content;

Think about the keywords that users would type to find your site, and make sure the words that appear in the site;

Try to use text instead of images to display the names, content or links important. Google spiders can not recognize text contained in images;

Make sure that your TITLE tags and ALT attributes provide information accurate description;

Check for broken links and edit the HTML source code;

If you use the Website (ie, the URL contains a “?”), You should know that not every search engine indexing also possible the website as we do with Website static. In this case you should name the parameters short and the limited number of them;

Set a reasonable number of links per page (less than 100 links).

Instructions about technology

Use a text browser (Text Browser other than graphics) as Lynx, to test your site evaluation by most spiders see your site like Lynx. If special applications such as JavaScript, cookies, session IDs, frames, DHTML, or Flash that you can not display the full content of your website in the browser this document, make sure the spiders will have trouble problems in indexing your website.

Allow the spiders to access the scanner to your site without having to use session IDs or arguments track the access of insects on the Website. The technology is useful for tracking usage habits of users generally, and mechanism of action of the search is completely different. Using the above techniques can prevent your site from being fully indexed by the search are not able to manually remove the parameter that links different URLs but pointing to the same page (content duplicate).

Make sure that the web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since the last time Google scans your site. Supporting this feature saves bandwidth and avoid server overload.

Use robots.txt file to exclude your site. This file detector to know which are or are not allowed to scan search. Make sure the file types except current on your website are not misused, accidentally blocking Googlebot spiders. You can test your robots.txt file to make sure that you use correctly with the robots.txt analysis tool in Google Webmaster Tools;

If you’re using a content management system CMS, make sure that the system can export the content so that the search can scan your site.

Let’s use a robots.txt file to exclude to prevent indexing of search results pages or the pages to create content that has no value for users coming from search engines.

Instructions about quality

Quality guidelines will address the following form to describe or common practice, but Google may respond against invalid use even if not listed here (eg, the trick users registered in order to famous fake website page by typing the wrong). Would not be prudent if the pretext that just because a fraud technique that is not quoted in this guide. Google approved instructions. Website administrators use their power to comply with the basic rules will provide more experience for users and the outcome will rank higher than those who just used his time to detect vulnerabilities to exploit.

If you believe that another site is abusing Google’s quality instruction, announced at Google’s Spam Report. Google development priorities and sustainable solutions to the problems you automatically Google has announced that it will attempt to reduce the manual handling in the fight against spam.

The basic instructions

Create website for regular users, not for search engines. Do not disappoint the user or display a different content to search engines to display content to the user, this technique is known under the name of “cloaking” (cover);

Avoid tricks to improve search engine rankings. A test question is that “This helps users? Will I have to do if search engines did not exist “;

Do not participate in link exchange programs to increase the ranking or PageRank index your site. In particular, avoid links to spam sites or “bad neighbors” by the ranking of your website will suffer back from this link;

Do not use the computer program to registration pages, check rankings, etc. These programs and resources consuming violate the terms of use. Google does not encourage the use of products such as WebPosition Gold send automated queries and programmer to Google.

Special Instructions about quality content

Avoid using hidden content or hidden links;

Do not use cloaking techniques cloaking or sneaky redirects;

Do not send automated queries to Google;

Do not create pages with keywords that are not related to the content;

Do not create multiple pages, subdomains, or domains with duplicate content;

Do not create pages with malicious code such as phishing phishing or installing viruses, trojans, or spyware;

Avoid the following pages, the page just for search engines or affiliate programs with little or no unique content;

If you participate in an affiliate program, make sure that your site adds value. Provide unique and relevant content that users have reason to go back to visit.

If you find that your website does not meet the guidelines above, please amend that meet the above criteria then you can submit a reconsideration request with Google website or join webmaster forum to learn more!


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