User Experience (UX) design isn’t just the responsibility of designers—it’s a fundamental part of marketing. Why? Because no matter how brilliant your marketing campaigns are, if users land on a website that’s confusing, slow, or frustrating to navigate, they won’t convert. In today’s digital landscape, great UX equals better...
Technical SEO is the backbone of your website’s performance in search engine rankings. While content and backlinks are essential, technical SEO ensures that search engines can efficiently crawl, index, and rank your site. This guide focuses on critical aspects like site speed optimization, indexing techniques, and other technical elements...
Basics of Affiliate Marketing
All of us would love to make a little more money. Sometimes just a little to supplement an income can be a huge help. Today it is easier that you think to get a little extra cash in your bank accounts. Most of us today have...
1. Trend 1: marketing based on location
Tips: Go ahead
Location based marketing is getting more and more popular and Google has also begun to map the location in the search results. Be prepared for this marketing trend by introducing your location to Google Places and ensure your website design is...
How to make custom shapes with Photoshop.
As with most tools in Photoshop there are a number of pre-installed shapes at your disposal and it’s very easy to make your own.
The custom shapes tool is where Photoshop meets Illustrator as the shapes are actually vectors, meaning that you have the...
Automation and Artificial Intelligence (AI) have revolutionized digital marketing. From personalized email campaigns to predictive analytics, automation allows marketers to reach audiences more efficiently than ever before. But with this convenience comes a risk—losing the human touch that builds trust and fosters genuine relationships with customers.
The key to success...
Don't Fall
Victim To
Email Blunders
Many companies send me marketing messages in their first email and after reading them I often find they have many common mistakes. Here are some simple yet effective tips you can use to avoid making the same ones.
1. Incomplete Header Information
When composing an email it...
I used to think marketing was never my forte until I got introduced to it unknowingly! Strange as it may sound, email marketing caught my fancy one day after I was receiving a series of marketing mails for tours and I decided to delve into this subject out of...
