What is Email Marketing? Simply put, Email Marketing is the promotion of goods or services through the medium of electronic mail. With the strong development of the Internet and e-commerce, today we took advantage of the advantages of email to use it for business on the Internet and has brought this...
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Choosing the right color has a profound impact on the buying habits of consumers. Colors evoke emotions that trigger a feeling that matches an absurdness for the consumer to buy. Color Strategies for Marketing A strategies that increase sales include attention on color choice. Businesses have long relied on the play...
Which Doctype should I use? This is one of the first questions people ask when they start using web standards. There are four main doctypes in use today. This artcile will firstly define what a doctype is and how it works, and then go on to explain the four...
What is Bounce Rate
Understanding What a Bounce Rate Is All About If you have been a website owner for some time now, you would have definitely heard of the ‘Bounce Rate' metric in Google analytics. But for those who aren't very familiar, let me simply put it as a number that states how...
Link Juice is a term of Google. In other words, it's a secret that you can win the competition in the race rankings. Of course, there are several other factors that Google uses to evaluate the ranking, but Link juice is the most important aspect of Google and Google...
Use the links in the article In this section, I will refer to the type of link in the article: deep links and associated characters. You should refer to the path or in terms of computer terminology. Character link When you want to extract an address, a Web page, you should use...
In a world flooded with digital noise, email marketing remains one of the most powerful tools for connecting with your audience. But let’s be honest—getting someone to open an email is one battle, and getting them to click is another. The inbox is a crowded place, filled with newsletters,...
I used to think marketing was never my forte until I got introduced to it unknowingly! Strange as it may sound, email marketing caught my fancy one day after I was receiving a series of marketing mails for tours and I decided to delve into this subject out of...
Color is more than just an aesthetic choice—it’s a powerful psychological tool that can influence customer emotions, perceptions, and buying decisions. In marketing, understanding the psychology of color can help brands create stronger connections with their audience, improve brand recognition, and boost conversions. This guide explores how colors affect...