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backlink watch, smallseotools, ranksignals and you can check out other paid tools to check backlinks and even procedure how to rank keywords

yes internet marketing help you drive traffic and as well as help you to rank profitable keywords to promote the website

focus keyword in title always help to rank specific keywords to rank keywords in seo point of view.

keywords select from keyword planner tools and its free obvious and other ones you can go for paid option as well like kwfinder, seochat, semrush etc. you can select your keywords which one is good for client, choose wisely