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YouTube is a pretty good place for PS and Illustrator tutorials. PSDTuts.com also has a lot of great video tutorials that I've found helpful.

Sure think. Logo is more memorable then the name. All the name sound similar. But we can recognize by logo. But that's the hardest part to design a good logo.

I suggest you use the ones that will give you the best chance to achieve whatever you are trying to AND that have the target audience that you are wanting.