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black hat will definitely get you penalized, although I am sure some people get away with black hat. the key to detecting black hat is the speed by which it shows up. Nike has back links everywhere on forums of all different places of the web, but they didn't pop up over night and Google knows...

only a backlink building service is really helpful, social media optimization is good, but backlink building is the most important

use jaaxy (dot)com that is the best way to figure the best keyword, it shows monthly searches, competing results for that keyword, and seo power to rank for it

isn't that saying there are no errors with DNS server or your robots.txt? I think the green check means you don't have errors with those elements

no just some german and french networks that were creating sites that had high pr in order to sell links