Buy Buy Baby, Inc. (stylized: buybuy BABY) is an American chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 135 stores across the United States and Canada.
The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein. It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007. Its primary competitor was Babies "R" Us until 2018, when Toys "R" Us, Babies "R" Us' parent, filed for bankruptcy and closed all U.S. locations in 2018.
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