website design in bangalore

I gave unique content for my website, I fixed every error of the website, every day I do off-page SEO, importantly am used to do-follow links only. I did everything for my website. But still, my keywords are not improving. Why it's happening? Does anyone give the solution for me?

I have been created a call-only ad campaign for my website. The everyday amount has been deducted and clicks also come for my site, but am not getting any calls? What mistake did I make in my AdWords? But my campaign showing on phone calls.