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I have a set of posts that ranked well three or four years ago and have been sliding ever since. The obvious move is to update them, but...

Updating a client site has the worst risk to reward ratio of anything in this job. Nothing good happens when it goes well, and you own...

I have sites still carrying redirect rules from migrations that happened years ago, pointing away from URLs nobody has linked to since...

I keep running into people who moved to a VPS because a forum told them shared hosting was holding the site back, then spent six months...

The failure that hides best is a scheduled fetch that quietly stops working. Merchant Center keeps serving the last feed it pulled...

Tool sites can work, but what usually decides whether it is profitable is where the tool runs. Anything that executes in the browser...

Worth adding that on a small site those two can work against each other. Display units sitting around the same content that carries your...

Not lazy loading the image at the top of the page. People add lazy loading to every image in the template, the hero drops into the same...

On a new site, crawled and currently not indexed is usually a site level judgement rather than a page level fault, which is why the page...

Thank you.

Really useful resource! I like the idea of having easy-to-find backlink opportunities all in one place, especially for people who are...

Thank you.

I think this is a really useful idea, especially for people who are looking for easy and free backlink opportunities. I had a look at...

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