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I have retired very few and I have been a professional SEO since 2008. If there are links out there to the old page, there is link juice...

I have a set of posts that ranked well three or four years ago and have been sliding ever since. The obvious move is to update them, but...

Updating a client site has the worst risk to reward ratio of anything in this job. Nothing good happens when it goes well, and you own...

I have sites still carrying redirect rules from migrations that happened years ago, pointing away from URLs nobody has linked to since...

I keep running into people who moved to a VPS because a forum told them shared hosting was holding the site back, then spent six months...

The failure that hides best is a scheduled fetch that quietly stops working. Merchant Center keeps serving the last feed it pulled...

Tool sites can work, but what usually decides whether it is profitable is where the tool runs. Anything that executes in the browser...

Worth adding that on a small site those two can work against each other. Display units sitting around the same content that carries your...

Not lazy loading the image at the top of the page. People add lazy loading to every image in the template, the hero drops into the same...