Adding ads to a web app (CPM)

[JohnnyB]

Dear Folks,

It is my first message in this forum, so please correct me if I am wrong at any time.

I have a web app related to sports betting and the amount of traffic is slowly growing. Now, I am familiar with the pay PPC works, but I am a bit unclear about being paid per 1000 impressions.

The app generates around 200 unique users per day and each user on average visits 10 dynamic pages per visit. I have did some research but couldnt not find information as for how the impressions are being calculated. If I included an ad banner in every page, would it count as 200 or 2000 (200*10) impressions per day?

I really appreciate any help or guidance.

 

[elcidofaguy]

Dear Folks,

It is my first message in this forum, so please correct me if I am wrong at any time.

I have a web app related to sports betting and the amount of traffic is slowly growing. Now, I am familiar with the pay PPC works, but I am a bit unclear about being paid per 1000 impressions.

The app generates around 200 unique users per day and each user on average visits 10 dynamic pages per visit. I have did some research but couldnt not find information as for how the impressions are being calculated. If I included an ad banner in every page, would it count as 200 or 2000 (200*10) impressions per day?

I really appreciate any help or guidance.

As its dynamic pages which are generated then it is difficult to say... My opinion is that if the banner ad stays the same for each generated page then the impression count will not change... If the ad changes then you get additional impressions... However with PPC you get paid for clicks and not impressions - so it makes no difference with regards to 200 or 2000 impressions....