e-commerce with handmade products: SEO has big competitors, could social media take a good ROI?

[bobrock4]

This is the case of a little e-commerce site with handmade bags. It's in 2 language: English and local one.

Even if I strongly believe in SEO ROI, international SEO is hard with such marketing budget. Need content translations and competitors are big sites.

The site is also on some social media (Facebook, Pinterest, Instagram). It's not a big presence (Facebook 1000 fans, Instagram 400). We could push on it.

What kind of social strategy do you think could give an effective ROI? Consider we have only products and some descriptions.

Thanks to all

 

[goldenwarrior]

Handmade stuff have much attention every time. But if you will pick some products wisely and do SEO and social media paid ads then you should have a much more then there is a very great way for you to do market. Also you will need to test and test.
Thanks