How to build Trust in Email Marketing?

[haleakua]

When talking about email marketing, one of the most important factors is going to sink or swim your campaign is whether you can build trust, i am confusing about this. Does any of guys share me any tips on how to build Trust in Email Marketing?

 

[Rob Whisonant]

Do you honestly try to help people on your list? or do you just try to make a dollar off of them? That's what trust or NO trust boils down to.

Do you get to know your list members? Or do you just preach to them?

Do you honestly care about your list members? Or do you churn and burn them to make a dollar?

See where I am going with this?

 

[archetypechasingXX]

archetypechasingXX

Exactly, ask yourself if you really trying to help your list or just trying to make a quick buck. You need to offer value, let them see that you are there to help them and contribute to their lives and then it will be much easier to sell.

 

[gracadedues]

I would also add to just be yourself. Share who you really are and share the good, the bad and the ugly. People want a real relationship with a real person.