Biggest Hurdles with Influencer Marketing

[CloutMotion]

Hello Everyone,

I'm developing an influencer marketing platform that lets brands and influencer come together seamlessly - Its called Cloutmotion

There are a lot of moving parts in the works but we are planning on facilitating the contract between both parties as well.

The question is: what are the biggest hurdles in influencer marketing for both the brand side and influencer side?

 

[Traffic]

Well the hurdle you need to overcome is getting traffic to your brand.

 

[Brackwom]

Use Twitter for your promotion & try to find people who are looking for advice on influencer marketing.
The answer to your question is:
The biggest hurdle is very expensive influencers & figuring out who is actually an influencer.