Local Business SEO

[paul1129]

We have a client whose site targets only a specific area of a country.

Now here is the matter the traffic which is coming from social media channels (free and paid), directly, ad campaigns such as PPC or through community boards are converting well.

But the traffic from search engines are not converting at all which are from the exact same geographic area.

How will you guys resolve this? The keywords are same for all the cases.

 

[SEOPub]

Are you tracking assisted conversions?

You may find that the organic search traffic is contributing more than you think it is.

 

[paul1129]

paul1129

Yeah actually we are doing it.

And after seeing the metrics we can say that organic traffic is not getting our client any conversions.

 

[SEOPub]

Are your ad landing pages the same pages that are ranking for those keywords?

If they are going to the same page, whether it is through AdWords or organic search results, your conversions should be fairly similar.

My guess is the landing page is one thing and the pages that are actually ranking are something different.

My second guess would be there is something not right with the tracking.

 

[paul1129]

No tracking is good that I can assure you.

And second, the ranked pages and the ad's landing pages are the same in most of the cases.

 

[SEOPub]

And how much traffic per day is the site getting from ads and how much per day from organic search?

 

[paul1129]

paul1129

Atleast 15k from ads and 6-7k from organic search.

 

[SEOPub]

These are local search terms and you are getting 15,000 visitors per day from ads and 6,000 from organic search?

That's a lot of traffic.

Are your PPC ads AdWords or something else?

 

[paul1129]

paul1129

The site is targeting a unique area which can get a lots of traffic.

Adowrds yes but not all of it.

 

[SEOPub]

SEOPub

Then I would take a close look at AdWords conversions versus organic search conversions for the same keywords. They should be pretty close. It's basically the same people from the same platform. If something is off there, then something is wrong with the tracking. If those people are going to the same exact landing page from the same exact platform, the conversions should be very similar.

 

[paul1129]

paul1129

After doing some search. We take a look at the ip adresses we found that the direct sales which the site was getting was actually returning traffic of organic search. Thanks to the unique code that site admin implemented to track down ip's.

 

[SEOPub]

SEOPub

Figured it had to be something with the tracking. The data was not making any sense. Glad you got it sorted out.

 

[kevinarndale]

Need to check the landing page either it has been optimised properly and as well as the tracking data to retrieve the sources.

 

[paul1129]

Although we had already been checked all the metrics.

But it was your words that make me and my team to look at it closely. So thanks.

And I am going to start a thread on ip addresses now.:dans2: