Local Business SEO

paul1129

Member
Joined
Sep 7, 2016
Messages
270
Points
18
We have a client whose site targets only a specific area of a country.

Now here is the matter the traffic which is coming from social media channels (free and paid), directly, ad campaigns such as PPC or through community boards are converting well.

But the traffic from search engines are not converting at all which are from the exact same geographic area.

How will you guys resolve this? The keywords are same for all the cases.
 

SEOPub

Well-known member
Joined
Mar 15, 2015
Messages
1,656
Points
83
Are you tracking assisted conversions?

You may find that the organic search traffic is contributing more than you think it is.
 

paul1129

Member
Joined
Sep 7, 2016
Messages
270
Points
18
paul1129

Yeah actually we are doing it.

And after seeing the metrics we can say that organic traffic is not getting our client any conversions.
 

SEOPub

Well-known member
Joined
Mar 15, 2015
Messages
1,656
Points
83
Are your ad landing pages the same pages that are ranking for those keywords?

If they are going to the same page, whether it is through AdWords or organic search results, your conversions should be fairly similar.

My guess is the landing page is one thing and the pages that are actually ranking are something different.

My second guess would be there is something not right with the tracking.
 

paul1129

Member
Joined
Sep 7, 2016
Messages
270
Points
18
No tracking is good that I can assure you.

And second, the ranked pages and the ad's landing pages are the same in most of the cases.
 

SEOPub

Well-known member
Joined
Mar 15, 2015
Messages
1,656
Points
83
And how much traffic per day is the site getting from ads and how much per day from organic search?
 

SEOPub

Well-known member
Joined
Mar 15, 2015
Messages
1,656
Points
83
These are local search terms and you are getting 15,000 visitors per day from ads and 6,000 from organic search?

That's a lot of traffic.

Are your PPC ads AdWords or something else?
 

kevinarndale

New member
Joined
Dec 30, 2014
Messages
72
Points
0
Need to check the landing page either it has been optimised properly and as well as the tracking data to retrieve the sources.
 

paul1129

Member
Joined
Sep 7, 2016
Messages
270
Points
18
Although we had already been checked all the metrics.

But it was your words that make me and my team to look at it closely. So thanks.

And I am going to start a thread on ip addresses now.:dans2:
 
Older threads
Replies
11
Views
3,620
Replies
7
Views
2,195
Replies
7
Views
2,704
Replies
1
Views
1,750
Latest threads
Replies
1
Views
81
Replies
1
Views
176
Replies
4
Views
384
Replies
11
Views
526
Replies
2
Views
228
Recommended threads
Similar threads

Latest postsNew threads

Referral contests

Referral link for :

Sponsors

Popular tags

You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.

Top