Google My Business is for local business marketing and I like that portal, I think that will increase the reach and improve in lead generation, The advantage of the paid version is more than free version
A Google My Business account means that if someone looks up your company on Google Search. Google My Business lets you make and verify the community business on Google, which means that your small enterprise advice can be displayed within Google Maps. GMB accounts are the sole way by that you'll be able to maintain ownership of one's Company Profile, gain direction rights for this. It is Free and Simple to Use.