Search Engine Marketing?

Ericka Francisco

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It is a great marketing medium and a very efficient way for you to grow your business and increase profit.This involves the process of purchasing ads on search engines to gain website traffic. It includes administering an online marketing strategy to ensure that your website can be easily found on the internet especially in the form of internet marketing such as banner ad campaigns. But why do some businesses do not prioritize SEM into their overall marketing strategy?
 

Pragnya123

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There are a few parameters which when followed will make sure that your site ranks among the top 10 of the in search.
First and foremost parameter is the age of the DOMAIN. The more the age , the easier it is to rank.Make sure your websites PAGE LOAD speed is accurate enough. Your websites TITLE plays a major role. Make sure you do a proper analysis on the keywords and select the keywords most relate-able to your business. Use this keyword as your H1 tag. Also repeat the same keyword in the content of the website not more than 2-3 times. Over optimization of the content is also not good.
Because you can get the traffic to your website without investing any money by organic means, some businesses do not prioritize SEM into their overall marketing strategy.
 

Ryan_132

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Ryan_132
The age of the domain is NOT a ranking factor, it will not make it easier to rank. Just because the domain is older isn't going to give it any kind of boost. As far as older links go, this makes more sense. Why should a site that my grandma built years ago outrank my website I just registered last month?

There is no rule that you need to use the keyword as your H1 Tag, you can always use a similiar keyword to switch it up. Also, of course it's important to not keyword stuff but there is certainly no rule saying that you can't repeat your keyword more than "2-3 times".
 

subhodipd

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Search Engine Optimization (SEO) and Search engine Marketing (sem) are two sides of the same coin. While SEO refers to drawing organic traffic, SEM refers to raid strategies to attract traffic to your website. Although SEM gets faster results compared to SEO, why does organizations and enterprises do not adopt it?

1. The Cost Factor:

SEM is costly. It includes ad campaigns scuh as Google Adwords and Google Adsense. These PPC campaigns charge a significant budget every month and can burn a hole in one's pocket. On the other hand, even getting 100 webpages written emerges to be far more economical.

2. Complexities.

Maintaining PPC SEM campaigns are complex. You need to hire a dedicated team for the same. This in turn escalates the price factor further. So, most companies look to go for SEO strategies instead.

I hope that helps. Thanks you.
 

behappie

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Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase . No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
 
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