Voluum vs Google analytics?

[Hugo E.]

Can someone tell me the differences between using Google analytics for a paid marketing campaign (Facebook, LinkedIn) vs using a paid tracking system like Voluum or others?
What do I get with the paid solutions that I don't get with GA?

Your comments would be appreciated.

 

[SEOPub]

Why don't you ask the creators of Voluum? That would seem to make a hell of a lot more sense.

 

[paul1129]

I don't think that its a valid comparison between these two.