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Should an agency website have the keyword 'Agency' in it?

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    Should an agency website have the keyword 'Agency' in it?

    I am building a travel agency website for a company and they start searching a new domain for it, they asked me that, the domain name should have Agency keyword in it or not? is that good for SEO or not? or they should use brand domain which related to them?

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    The question is do people search on blah blah agency or just blah blah? Or does the client want to brand their name that includes agency?

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    it depends on how people are searching different type of travel agency, you will get to know during a search based on that you need to specify which keyword words you are going to use.

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    Certainly, it's necessary to use Agency in your keyword. Most of the time people search phrases related to the services they are looking for. So if you are supposing to target more than 2 or 3 keywords then you can use one code keyword which uses Agency word. 1st think about your targeted audience, then decide what are the phrases you can use that are more frequently searched by users.

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