How Does PPC Management Work?

hoangvu

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I'm in the marketplace for a good PPC Management firm, but I'm not quite sure how they perform...

What exactly is it that they do? Do they manage the entire campaign (from keyword selection to cpc bidding)? Or do they just tell me what keywords and ppc ads work?

Do they select the PPC systems, are they personal systems or significant ones like Google, Bing, etc.? How do I pay for the PPC itself (not the management cost) do I pay the network directly or do I pay through the PPC management company?
 
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