How do agencies or consultants build high-quality backlinks in 2025?

[saifr25]

I’ve noticed that white-hat backlink strategies are getting more complex and competitive lately. Curious to know — how are professionals building backlinks these days without running into Google penalties?

Do you focus more on outreach, HARO, digital PR, or niche edits? Are there platforms or partnerships that have worked better for you in recent months?

Also wondering if freelancers or agencies typically offer these services bundled in SEO packages. Just trying to understand how the ecosystem works from the client side.

 

[summmer]

In 2025, most agencies I’ve seen mix several tactics, guest posting on niche-relevant sites, HARO/featured expert quotes, and digital PR for newsworthy content. Niche edits still work but require vetting sites carefully to avoid spammy footprints. Many freelancers and agencies bundle these into broader SEO packages so clients get link building, content, and on-page work together.

 

[saifr25]

saifr25

I have never used HARO technique. I think it is quite difficult and time taking. yes PR is a good way and they attract natural backlinks too.