Is SEO Really Dying?

[jamesliam]

Lately, I’ve been hearing a lot of people say “SEO is dying,” and honestly, it made me stop and think about what’s really happening. With AI tools, Google updates, and the way users search changing so fast, it’s easy to feel like everything we know about SEO is shifting.


But from what I’m seeing in my own work, SEO isn’t dying at all; it’s just evolving. The old shortcuts don’t work anymore, and Google is clearly pushing everyone toward more helpful, trustworthy, and user-focused content.


I’m curious what others think:
Are you seeing the same trends?
Do you feel like SEO is becoming harder, or just different?
And do you believe SEO still has long-term value in this new environment?


Would love to hear your perspectives.

 

[hipcat]

Traditional SEO is dying, but the concept of search optimization is still important to have your content found. However, now it's more about FYP algorithm recommendations and manipulating that to your advantage.