Is SEO Really Dying?

[jamesliam]

Lately, I’ve been hearing a lot of people say “SEO is dying,” and honestly, it made me stop and think about what’s really happening. With AI tools, Google updates, and the way users search changing so fast, it’s easy to feel like everything we know about SEO is shifting.


But from what I’m seeing in my own work, SEO isn’t dying at all; it’s just evolving. The old shortcuts don’t work anymore, and Google is clearly pushing everyone toward more helpful, trustworthy, and user-focused content.


I’m curious what others think:
Are you seeing the same trends?
Do you feel like SEO is becoming harder, or just different?
And do you believe SEO still has long-term value in this new environment?


Would love to hear your perspectives.

 

[hipcat]

Traditional SEO is dying, but the concept of search optimization is still important to have your content found. However, now it's more about FYP algorithm recommendations and manipulating that to your advantage.

 

[yaseenlenceria]

I agree with you SEO isn’t dying, it’s maturing.


What’s really dying are the old tactics: thin content, keyword stuffing, and shortcuts that used to work years ago. With AI and frequent Google updates, it feels more chaotic, but in reality Google is just getting better at rewarding real value.


From what I’m seeing:

• SEO is becoming more user-intent focused, not keyword-focused
• Authority, topical depth, and trust matter more than ever
• Sites that solve real problems are still growing, even after updates

Yes, it’s harder now, but that’s mostly because the barrier to entry is higher. Anyone can publish content with AI, but not everyone can build useful content, clean site structure, and long-term credibility.


I actually think SEO has strong long-term value — especially for niche, informational, and data-driven sites. Search behavior may change, but people will always look for answers. The format may evolve, but organic visibility will still matter.


Curious to see how others are adapting their strategies too.