For those running ecommerce stores, I'm curious about your workflow.
Do you usually monitor Shopping performance using:
- Google Merchant Center alerts
- Google Analytics
- manual product searches
- third-party monitoring tools?
Sometimes feed issues happen without obvious warnings, so I'm wondering how people detect problems early.
I usually just do a quick daily check inside Google Ads and Google Merchant Center, nothing too deep.
First thing I look at is the basics: impressions, clicks, conversions. If one of those suddenly drops or spikes, that’s when I dig deeper. Like if I see impressions but no clicks, I’ll check titles/images/pricing. If clicks are there but no conversions, it’s usually a landing page or tracking issue
I also keep an eye on product status in Merchant Center (disapproved or limited items can kill performance quietly). And sometimes I check product-level data, not just campaign level, because averages can hide bad SKUs.
Honestly though, daily is more like a “health check” to catch problems early. Real optimization for me happens weekly once enough data builds up.
