Hi Chris, yes, I would focus on prioritizing a few key areas rather than trying to do everything
For spinning grillers, I would focus on useful content, good product pages, internal linking, and backlinking/relevant mentions. With AI chatbots such as ChatGPT and Claude, factual information, experience, and topical authority are increasingly important.
I would also focus on local SEO and ensure NAP (Name, Address, Phone) consistency across platforms.
This is something I have noticed while working on MUMM Products as well; I think the emphasis should be on creating a trustworthy repository of useful information rather than creating content for content’s sake.