Webmasters beware: Penguin 3.0 is inbound

aemathenge

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WEBMASTERS BEWARE: PENGUIN 3.0 IS INBOUND

Webmaster, think of what a ninety percent decrease in traffic can do to you and your client’s website and undertaking. That is what happened with the activation of Penguin 2.0. Penguin 3.0 has just been rolled out. The damage will be just as severe should you fall on the wrong side of this update.

Who should be worried Penguin 3.0 is coming?

“…… and as a result will have more noticeable impact……” Those are portentous words coming from the inner sanctum of Google Search. They point to severe penalties that will be conspicuous and painful. As such, if you fall foul of the targeted anomalies listed below, then you should have reason to worry:

Should you have a number of low quality back links, you are in the direct cross hairs of this upcoming update. Google has been able to identify exactly what a low quality link is which means Penguin 3.0 will hit your website if it has a high quantity of low quality links.

Link schemes are bad for your site. Penguin 3.0 will not be very kind if you have been purchasing back links. The update shall be very capable of detecting them. Google has also been working extremely hard to identify guest blog networks and the respective associated websites. You will be in deep trouble if your site is lumped together with a blogging network.

Exact keyword match anchor text is history. Should you continue to use any kind of optimized anchor texts on your site, you are going to get hurt by the Google update. It has been suggested by search gurus that you should go for brand anchor texts only. These include company URL, company name and the various variations of your company’s URL.

Other areas to be worried about are back links coming from low quality blogs and sites, websites or blogs that contain malware, sites and blogs with artificial social shares and websites that contain too many advertisements and affiliate links.

Clean up your website against Penguin 3.0

A number of options are available to prevent the update from messing with your traffic flow. First, of course, is to find out if you have been a target of Penguin penalties. A number of tools are available online, such as Penguin Penalty Analysis Tool. Make use of them and then go through the steps necessary to recover from algorithmic penalties. Additional remedies include:

  • Performing a forensic audit of your current back links will help determine links bad for your website. Ensure that each back link complies with Google’s guidelines on quality.
  • Any back links with exact match anchor texts and keyword optimized anchor texts are poisonous to your website. With the audit, you get to detect such links. Get rid of them to avoid the sure risk of over optimization penalties by the update.
  • Get rid of all purchased links from link and blogging networks. They will be targeted by Penguin 3.0.
  • Google is aware that low quality directory links’ sole purpose is to obtain back links. They will raise a red flag on your site particularly if the directories are irrelevant to your core industry. Remove them from your site now.
  • Should you have been posting guest blogs aimed at search engine ranking, analyze each one carefully. The skeptical should be removed or a no follow instruction placed on the link. The content should be high quality with no exact match anchor texts. The blog itself should be high quality relevant to your industry.

In Conclusion

Recovery from a Google algorithm penalty is a strenuous and painful process. A constant audit of your website’s back links and a continuous good relationship with the right webmasters is highly advised. Clean up the bad links immediately even if it may cause a brief fluctuation in site raking. This is much more preferable to an algorithmic penalty that shall come with Penguin updates.
 
Last edited:

Steve32

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Mar 15, 2014
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Good article, I can cover somethings new on your article like "back links with exact match anchor texts", "Get rid of all purchased links from link and blogging networks"...great..great :thumb: .Also, Google Penguin 3.0 will tear webmasters' eyes :D
 
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