What is considered to be a good session time from our Organic traffic?

[Knightrider]

I am bit confused about good session time from our organic traffic. I am talking about a 1500 word article with 4-5 images, I have a average session time of around 2:20 from Organic traffic? Is it a good time or do I need to work more on my content?

 

[SEOPub]

I have never found evidence of session time playing a role in SEO, so from a rankings standpoint I really would not focus on it.

Is the content converting? That is all that really matters.

 

[Knightrider]

I think Google would most probably look on session time as this indicate the quality of the post and the relevancy it have on the search terms.

 

[SEOPub]

SEOPub

You can think that, but you would be wrong. Session time is for the webmaster's reference only.

 

[Jacob_k]

Jacob_k

Bounce rate is something google finds important... but I am not sure how much important.... because it can show 2 things to google:

1. Your site is garbage, and after opening just one page/post, the visitor realized that and run away from you

2. They find exactly what they needed and they are leaving happy

And average session is something that google most certainly doesn't look at, because there are other metrics in analytics that says a lot more than this particular one.

 

[SEOPub]

SEOPub

Google is not using the bounce rate reported in Analytics. They do not care about that either, for exactly what you said in your second point.

What they likely do care about is if someone finds your webpage after doing a search in Google, hits the back button on their browser, and then clicks on another listing in the same SERP. That can be a sign that the searcher did not find what they were looking for on your page.

 

[PluginForage]

Matt Cutts head of Google Anti-Spam says analytics does not affect your search engine position or rankings at all. Here is the video he said it on [URLnf="https://www.youtube.com/watch?v=CgBw9tbAQhU"]here[/URLnf]

 

[Jacob_k]

Google is not using the bounce rate reported in Analytics. They do not care about that either, for exactly what you said in your second point.

What they likely do care about is if someone finds your webpage after doing a search in Google, hits the back button on their browser, and then clicks on another listing in the same SERP. That can be a sign that the searcher did not find what they were looking for on your page.

That would be the logical thinking... I used to test it, and I found some impact that bounce rate is making to search engine (at least I thought so). I guess I will have to do it again... But what you said is very possible and it does sound reasonable. The google's algorithm is getting more and more logical, so this would be the step in the right way!

Matt Cutts head of Google Anti-Spam says analytics does not affect your search engine position or rankings at all. Here is the video he said it on [URLnf="https://www.youtube.com/watch?v=CgBw9tbAQhU"]here[/URLnf]

With all due respect I don't trust Matt Cutts at all... he is known for mixed signals and for talking to regular bloggers... one of his tactics is to release misinformation and watch what happens in SEO world... so his word rarely means something to me.