Mobile Marketing involves communicating with the consumer via cellphone (or mobile) device, either to send a marketing message, to introduce them to a new audience participation-based campaign or to offer them to visit a mobile website.
these techniques can be used for internet marketing:-
- Mobile Applications
- USSD (Unstructured Supplementary Service Data)
- Mobile Internet and Social Media
- Bluetooth, Wireless and Infrared
- MMS (Multimedia Messaging Services)
Mobile Marketing is an extended form of SMS Marketing, except SMS up to 95%, advanced forms such as MMS, PSMS, WAP will contribute to increase the value of the information being sent.
Mobile marketing systems:
To implement a program of Mobile marketing requires a lot of units involved, because this is an area that should have both the technical impact. However, can be divided into four major components:
Products and Services: Includes companies (all brands), the advertising agency, the content provider.
Units provide mobile applications: As the unit provides technology applications and to implement a marketing program.
Connectivity: Includes the service provider network.
The media: including newspapers, television, internet, email, etc.; retailers, direct marketing programs...In fact this is the environment of a system Mobile marketing.
The application for marketing Mobile media:
The application can be launched Mobile marketing is growing, however, sometimes you may feel "pain" with all sorts of applications and their abbreviations, or do not know which applications are is best for your marketing program.
SMS - Text message: This is the simplest and most common form. Your company can use SMS to send customers information about new products, new promotions, or a birthday greetings, etc. This content can develop a lot of other forms of each other, depending on the creativity of the company.
However, a limited number of characters allowed current of an SMS is 160 characters. So you will have to consider carefully the contents of the information sent. On the other hand, the messaging should be the prior consent of the customer, if not, the message of the company will be classified as "junk" and counter-marketing program.
PSMS: This is a more developed form of SMS, with higher fees than regular text and are often used to call customers to participate in a game predictions, or to sell services such as ring tones, wallpapers for cell phones.
MMS: Multimedia Messaging, including text, images and audio messages. This form is only used a few years back for the marketing programs of a number of large companies in the world. This is understandable because the cost of for larger picture messages and not your client function to send / receive MMS messages on the phone. However, the effect it can bring quite unexpected.
WAP: You can understand simple web pages on a mobile phone. Similar websites are viewed on the internet, you can put information about the company or the products and services of your company on this wap page, or more commonly the customer support information.
Video views on mobile phones: Same as MMS, video's impact on customers can be quite unexpected, but this method is difficult to apply because of the limitations of the technology infrastructure in many countries is not allowed, as well as the number of devices can be viewed mobile video is not much.
Mobile Marketing is the form of wireless media tools to deliver their content and receive responses directly in the mixed media marketing program. "Understand more simply, it is the use of mobile media as a means for marketing activities. (Mobile Marketing Association)
There are a few different mobile marketing methods that are popular, including SMS MMS, in-game mobile marketing, and mobile web marketing. These different methods target the different ways in which people use their mobile devices.
Mobile marketing is one type of marketing process that use for business promotion. It is the best way to promote business via SMS, MMS and picture massages. It is work effectively to achieve target audience because in there days many people prefer to use mobile so that its best for attract people.
Being a part of latest internet marketing technology Mobile marketing is best marketing solutions that deliver your products and services to customers through SMS ...on smartphones, tablets and laptops
Mobile marketing is the use of mobile phones and other mobile systems to market a product or message, and it performs a effective role in an integrated marketing technique. Mobile marketing is generally used as a way to improve brand understanding, generate customer opt-in databases, and drive attendance to particular events and locations.
Mobile marketing is basically a procedure which is used to reach customers directly through SMS and Texts.Mobile marketing is widely used by most of the businesses and companies because it is easiest method to reach customer directly and now more advance technology making it more wider.I think it is nice to get this mobile marketing for business growth.
Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as the use of the mobile medium as a means of marketing communication, the distribution of any kind of promotional or advertising messages to customer through wireless networks.
For small businesses in particular, the mobile phone offers exciting opportunities to improve customer service and satisfaction. Texting customers on their mobile phones can be part of a better, more personal service. Sending details of promotions and events can boost business. The business world is getting more and more competitive with every day. This is definitely good news to consumers who can now sit back and enjoy top quality goods and services. However, if you are a business owner, this only means that you have to work harder to keep your doors open. If youâ€™re more ambitious, you cancreate mibile app.
here is really good article about it
Mobile marketing is an extension of Internet marketing, dependent largely on a form of permission-based marketing. In order to actively market to a mobile device, a company must first obtain the userâ€™s phone number, which can generally only be accomplished by requesting it as part of delivering a service or by promising rewards for subscribers. Whole Mobile Marketing is based on SMS, Mobile Application.