Negative side of PPC

rooney

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Pay per click can be very expensive, especially if you're bidding for highly competitive keywords. PPC sure has its positives, but you gotta keep in mind a few drawbacks:

-The more people use the system, the more it will cost to achieve the top position

-It's easier for a competitor with deeper pockets to outbid you

-You can burn through your advertising budget very quickly if you're not careful, do a lot of research to avoid this!

-Pay per click has been threatened by the fear of click frauds
 

JoeHasty

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Negative side of PPC is fraud clicks one need to be very cautious about it while taking a jump into PPC.
 

magenta901

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What was mentioned in this thread is true in some degree. PPC have its cons. But I believe you can minimize their number by doing a lot of research, experiments, analysis. You always have to work on your ads, keywords and their performance to increase conversion rate and minimize the budget.
 

mian.ahsan

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The ppc sites are not more acceptable because many of those are not paid people.
 

vaneetagoswami

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-Pay per click has been threatened by the fear of click frauds
I don't think this is the negative side of PPC. Because if you go through Google AdWords than you don't have to worry on this??
 
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