Negative side of PPC

[rooney]

Pay per click can be very expensive, especially if you're bidding for highly competitive keywords. PPC sure has its positives, but you gotta keep in mind a few drawbacks:

-The more people use the system, the more it will cost to achieve the top position

-It's easier for a competitor with deeper pockets to outbid you

-You can burn through your advertising budget very quickly if you're not careful, do a lot of research to avoid this!

-Pay per click has been threatened by the fear of click frauds

 

[JoeHasty]

Negative side of PPC is fraud clicks one need to be very cautious about it while taking a jump into PPC.

 

[magenta901]

What was mentioned in this thread is true in some degree. PPC have its cons. But I believe you can minimize their number by doing a lot of research, experiments, analysis. You always have to work on your ads, keywords and their performance to increase conversion rate and minimize the budget.

 

[mian.ahsan]

The ppc sites are not more acceptable because many of those are not paid people.

 

[vaneetagoswami]

-Pay per click has been threatened by the fear of click frauds

I don't think this is the negative side of PPC. Because if you go through Google AdWords than you don't have to worry on this??

 

[Maxwell]

Maxwell

why if we use Google AdWords then we will not worry about click frauds?

 

[NaturalWriter]

NaturalWriter

Inquestor had brought forward a recent article about this. You guys may want to check it out, if you`haven`t already!!

https://www.webmastersun.com/threads/5999-The-Unimaginable-Power-Of-Of-Google