Negative Search Result Suddenly on Top of Google

Justin Philipps

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Oct 20, 2016
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I can't understand how a negative search result from a not-so authority website can quickly and suddenly appear on top of search results from nowhere (or maybe page 5 or lower) of search results. I've been monitoring the search results for the brand name + "reviews" for a few months now, and just a few days ago, this suddenly appeared on top of the search results, outranking even our own website and some positive search results. I can't really understand how it happened, the page was not even given enough backlinks or promotion to reach the first page.
 

Salmonjames

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Well, there could be the number of reasons. All it depends on what's the domain authority of that site. For example, if you're negative review is coming from renowned sites like Reddit and Quora, then it will surely take no time to outrank itself from others. This is what I know.
 

paul1129

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Are you sure that the site hasn't got any new backlinks?
 

paul1129

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Sep 7, 2016
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DA & PA are third party metrics.

I don't even care about them. As long as your links are strong you will rank at first.

And I think that your competitor is getting link juice out of a site which you are not aware of.
 
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