What have you done to reduce bounce rate?

Emilio

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Have any of you effectively reduced your bounce rate? We are currently at 52-55%, down from the 66% when we have published long articles. Some things I was thinking may help, they are long articles, can keep readers stay longer on our site.

Any other things you guys have done?
 

savidge4

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deliberately linking to like content at the bottom of the article. If someone searches "how to take better photos with an iphone" and lands on an article of your that explains that, the visitor has been identified as being a iphone user. displaying iphone based content options on that page greatly increases the chances of further reading.
 

velvet

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Hi Emilio,

Here is a pretty good article on the subject [URLnf="https://searchenginewatch.com/sew/how-to/2431671/14-ways-to-reduce-your-sites-bounce-rates"]here[/URLnf].

cheers, Mal.
 
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EpicGlobalWeb

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If your offer is useful and genuine you never have to concern yourself with this.

That being said, the answer is knowing why people bounce off pages.

1. Your site misrepresented what they believed they were going to see and was deemed irrelevant.

2. Your customer is comparing your content, products or services with another company.

3. Your customer was impatient because your content was too long, unreadable, or not considered beneficial.

4. Your sites words were too small and didn't adjust to the size of his or her mobile device.

5. Your customer was looking to do research and your site was simultaneously looking to sell.

6. He found your site through misleading advertisements that were not relevant.

Combating these issues can take years and a lot of finese. This is one part technical and one part psychological. If you have the time, pick up a copy of "Thinking: Fast and Slow" - a book that every marketer should have, it details the pre psychology of thinking and how to manipulate thought and lead others to certain conclusions by making them rely on easy thought.

In the coming years "easy thought" will take over the web 3.0 and all sites will cater to emotional facets of interaction. Your ultimate goal is conversion. This will put you a step ahead.
 

vishwa

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To decrease your site bounce rate you have to add fresh and quality content to your site on regular basis. Interlink your posts with each other. open out going links in new window. This will help you gain more user engagement and thus decrease your site bounce rate.
 

w3master

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Bounce rate reduction needs to have one of the following

1) create content for users not search engines.. content should be of value to your audience

2) Use infographics to keep user engaged to your website

3) presentation should not be messy , keep it organized and appealing

4) Content should be catchy and informative: say things directly or with case studies

5) think user before writing the content
 

hrishivardhan

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Have any of you effectively reduced your bounce rate? We are currently at 52-55%, down from the 66% when we have published long articles. Some things I was thinking may help, they are long articles, can keep readers stay longer on our site.

Any other things you guys have done?
To keep readers on your site, there must be an interesting article.

And above this all other factors like page loading speed, your website UI, navigations, Internal linking structures, Titles also matters to reduce bounce rate.
 
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