I have two verified Google businesses.

We trade Google +1's and review on the Google+ business homepage profile, contextual backlink to homepage and give it a give it a citation*. Cost = $0 / SEO impact = Excellent

Note: Your contextual backlink AND review/+1's will come from my OTHER verified Google business account, so there is no reciprocal linking. The website is also separate, indexed in Google, and you will have your own page with citation, url, SEO tags, metadata, no other external links will be present, ever.

*What are citations? A citation is an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.

I am attaching the message Google sent to me telling me to get reviews, +1's and followers if I want a custom URL.

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