How to optimize your business’s website for higher conversion rates?

[harrygreen90]

Conversion rates on my websites are low, I want to increase number of visitors into customers but seem it's a difficult task. I don't have ideas on this, I think that producing more content, marketing and advertising pushes or special promotions will increase conversion rates but I am not sure about that. My question is what we are going to focus on today to optimize business’s website for higher conversion rates? Plz share your honest answers.

 

[Condorly]

Producing more content is pointless unless you have a solid plan for amplifying it. The quickest steps to take is make sure you have:

1. A clear value proposition

2. A clean functional website

3. And a solid CTA

What kind of testing tools are you using?

 

[WebmasterPhil]

Well first, we don't know anything about your website so it's hard to give an honest answer. There are so many factors as to why visitors don't convert. We don't know if your traffic is highly targeted and/or highly motivated to buy. We don't know if you have a blog, a store, or offering a business service. Honestly, it can be any kind of reason. It could be poor web design, useless content, or lousy traffic. It could be poor copywriting or uninspiring graphics. Any number of reasons are possible as to why your visitors are not converting.