Why big differences between Facebook Ads results and Google Analytics?

[bobrock4]

Hi,

I have set a Facebook ADV campaign with (only) a link to a landing page (product page)

Results:

- from Facebook ADV panel: 1236 clic on the link
- form Google Analytics: 404 accesses to that page

Not bad....

Do you know why?

 

[CyberAlchemist]

Hi,

I have set a Facebook ADV campaign with (only) a link to a landing page (product page)

Results:

- from Facebook ADV panel: 1236 clicks on the link
- form Google Analytics: 404 accesses to that page

Not bad....

Do you know why?

Facebook ad included clicks from Facebook to your sites via your banner ad while Google analytics could give you statistics about all clicks/visitors came your site from Facebook so it is bigger than Facebook ad.

Just curious, how much have you spent for 1236 clicks?

 

[bobrock4]

Hi Cyber and thanks for your reply

this is not that case, because the fbk ad was gone to a specific landing page and that page is not easily reachable in other way. So the (big) difference is really due to some other reason.

I have spent about 0,04€ per clic