Why big differences between Facebook Ads results and Google Analytics?

bobrock4

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Oct 16, 2015
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Hi,

I have set a Facebook ADV campaign with (only) a link to a landing page (product page)

Results:

- from Facebook ADV panel: 1236 clic on the link
- form Google Analytics: 404 accesses to that page

Not bad....:)

Do you know why?
 

CyberAlchemist

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Feb 9, 2013
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Hi,

I have set a Facebook ADV campaign with (only) a link to a landing page (product page)

Results:

- from Facebook ADV panel: 1236 clicks on the link
- form Google Analytics: 404 accesses to that page

Not bad....:)

Do you know why?
Facebook ad included clicks from Facebook to your sites via your banner ad while Google analytics could give you statistics about all clicks/visitors came your site from Facebook so it is bigger than Facebook ad.

Just curious, how much have you spent for 1236 clicks?
 

bobrock4

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Oct 16, 2015
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Hi Cyber and thanks for your reply

this is not that case, because the fbk ad was gone to a specific landing page and that page is not easily reachable in other way. So the (big) difference is really due to some other reason.

I have spent about 0,04€ per clic
 
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