Binary FTD Offers EPC via email mktg?

[Simon Baker]

Calling all Email marketers out there. In your experience, assuming I have a decent opt in email listing, whats a decent epc?

Im going into a partnership with a former co worker who claims he has an "awesome" opt in list. His list, my cpa publisher account, email blaster, domain etc. we split 50/50

Your replies will allow me to gauge whether we ought to go on or change cpa offer or terminate partnership

Thanks in advance!!!

 

[Rob Whisonant]

1 billion dollars per click. Now let's get back to reality... A great epc can be anywhere from .00000001 cent per click to thousands of dollars per click. It TOTALLY depends on about a gazillion variables... Market, product, profit margin etc, etc etc...

Don't believe all the hype about epc being set in stone. Ask yourself, what epc do I need to hit to be profitable? Now factor in your work load to determine what minimum epc you will except for a venture to be a success.

 

[Simon Baker]

Simon Baker

Thanks for the reply Rob. I am also aware there may be a lot of factors involved although what Im trying to get is a ball park average. There ought to be an area in the spectrum where its "habitable" so to speak

Okay, so we plan to run a binary offer that requires the user to deposit 250usd for us to convert at 400usd. The email list is composed of opt in traders, so im guessing thats pretty good.

If anyone with experience can give us what a bad epc looks like vs a good epc given those variables that would be great!

Also feel free to ask for more. There may be some variables worth noting that I surely failed to include.

Gracias!

 

[Rob Whisonant]

How much do you profit from each conversion (sale)? How much of that profit are you willing to spend to get a conversion (sale)?

 

[Simon Baker]

We stand to earn $400 for every trader who signs up and deposits $250 to start trading.

I'm willing to spend as much as needed as long as it doesnt end up in the red. If an offer works and is potentially scalable, I dont see how little the profit from each conversion can greatly be a discouragement. But of course a .01 usd earning per conversion will absolutely not be worth my time, unless the conversions are in the millions, upon which there's a bigger chance of me catching an actual unicorn.

 

[Rob Whisonant]

Rob Whisonant

OK, so if you can make $400 per sale, let's say you want to double your money. So that's allowing for the cost of a customer acquisition of $200. Now what we need to figure out is how many clicks you need to get a single sale. Then divide the $200 by that number of clicks.

Keep in mind that a decent epc is in the eye of the beholder.

I would throw 10,000 clicks at the offer and calculate your epc. Then send 50,000 clicks and calculate it again. If it averages $200 or less per customer then go with it.

If you can except less profit per customer, of course adjust the numbers.

 

[Simon Baker]

Simon Baker

Thank you, we'll do just that, although we cant really "throw" any definite amount of clicks. We will be using an email list and there's only just about 12k addresses in it -but Im assuming are quality leads. Very targeted.

 

[Rob Whisonant]

Rob Whisonant

If the list is targeted enough and the email copy is good enough I would expect about 600 clicks out of a 12k mailing. If you make one sale worth $400 then your epc would be about 67 cents.

If that holds out with several tests, you could then buy traffic at about 50 cents per click and still make a good profit.

 

[Simon Baker]

Simon Baker

Thanks so much Rob. I really appreciate you taking the time to help me get a benchmark. So I guess it good luck to us from here